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Most AI brands try to convince you they are intelligent.
So they use glowing gradients, futuristic graphics, and loud messaging.
I went in the opposite direction with this concept.
Verlyn is an AI verification platform. It does not replace AI. It quietly checks AI decisions before they reach customers.
That idea shaped every design decision.
The visual identity is intentionally simple. A clean wordmark. Plenty of white space. One accent color. No unnecessary effects.
The tone of voice follows the same principle.
No "revolutionizing AI."
No "unlocking the future."
Just clear, factual language.
"Every AI decision, reviewed before it matters."
A brand should not only reflect what a company does.
It should reflect how the company behaves.
For Verlyn, confidence comes from restraint, not noise.
What do you think? Does simplicity make a brand feel more trustworthy?
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Being a designer feels like a superpower. Build a prototype? Nope. A fully working app? Yes! Here’s what I made:
Leela is a 2,000-year-old Indian board game with 72 squares, one question, and one die. You roll to enter, move through named inner states, and write a reflection at each square.
Existing versions are either flat, digitised boards or feature-heavy wellness suites. I wanted to make a quieter one.
How I built it:
→ Flowstep MCP wired into Claude Code, Created Flowstep screens directly on canvas and implemented changes from the canvas and using Figma, Design MD file inside of Flowstep is a gem, helps to create cohesive design fast
→ Three complete design iterations before the visual language felt right: a night-sky version, a minimal one, and finally the aura direction that shipped.
→ A playable build deployed on Vercel with the real rules: roll a six to enter, three sixes burn, land exactly on square 68 to complete the game, and landing on square 72 sends you back to 51, music on/off, record or type settings.
→ An optional AI guide running behind a serverless function, so the API key never reaches the browser. The game is fully playable without it.
🎉 Link: Flowstep
🎮 Play: https://leelagame.vercel.app
Linkedin Post: link
Built with Flowstep, Claude Code via MCP, and Vercel.
#FlowstepChallenge
can't wait to try out this game, a 2000 year old game with 72 squares seems like a real challenge, I don't know but my mind is telling me "SUDOKU STRATEGY" 😂. I love also how many screens you have and the consistency that you respected.
Have we optimized technology branding for trust at the expense of wonder?
Technology is more powerful than it's ever been.
But so much of it is introduced through the same calm, restrained visual language.
It builds trust. It feels smart. It feels premium.
But... does it still make us feel excited about the future?
As designers, we don't just communicate innovation. We shape how people experience it.
So I'm reimagining launch campaigns for today's biggest technologies through the visual languages of the past. Not as nostalgia, but as a design experiment to explore how branding shapes our emotional relationship with innovation.
I'm really curious what other designers think.
How much do you think visual language shapes the way we experience innovation?
Impressive design. The branding feels strong and consistent.
Which one to use as a cover for an insta carousel ?
89 voted
80%
22 voted
20%
111 votes
Closed
Great work