Crafting Flipside's Iconic Brand Identity with Mascot DesignCrafting Flipside's Iconic Brand Identity with Mascot Design
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Abdullahi Usman
• May 8
I recently completed the visual identity for Flip Side, a street burger brand targeting the US and European markets. For this project, the goal was to marry the high-energy vibe of modern street food with a nostalgic, character-driven aesthetic.
The Strategy:
Market Positioning: Leveraged a "rubber-hose" mascot style to create instant brand recognition and approachability in a competitive urban landscape.
The System: Implemented a strict 60-30-10 color rule using a palette of Golden Yellow (#F0A116), Red (#E5192D), and Dark Brown (#442D17) to ensure consistency across every touchpoint—from burger wraps to staff apparel.
Scalability: Designed a versatile pattern system that works as well on a snack box as it does on a digital menu.
Deliverables: Brand Strategy, Mascot Illustration, Pattern Design, and Packaging Systems.
Looking to launch or rebrand? I’m currently accepting new projects here on Contra. Let’s build something memorable.
#BrandIdentity #LogoDesign #MascotDesign #PackagingDesign #ContraIndependents #StreetFoodBranding #GraphicDesign
Brand DesignLogo DesignPackaging DesignAdobe IllustratorLovart
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