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I recently completed the visual identity for Flip Side, a street burger brand targeting the US and European markets. For this project, the goal was to marry the high-energy vibe of modern street food with a nostalgic, character-driven aesthetic.
The Strategy:
Market Positioning: Leveraged a "rubber-hose" mascot style to create instant brand recognition and approachability in a competitive urban landscape.
The System: Implemented a strict 60-30-10 color rule using a palette of Golden Yellow (#F0A116), Red (#E5192D), and Dark Brown (#442D17) to ensure consistency across every touchpoint—from burger wraps to staff apparel.
Scalability: Designed a versatile pattern system that works as well on a snack box as it does on a digital menu.
Deliverables: Brand Strategy, Mascot Illustration, Pattern Design, and Packaging Systems.
Looking to launch or rebrand? I’m currently accepting new projects here on Contra. Let’s build something memorable.
#BrandIdentity #LogoDesign #MascotDesign #PackagingDesign #ContraIndependents #StreetFoodBranding #GraphicDesign
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Pro Design :)
A look at the identity we designed for Vetti, a dog health monitoring brand.
There’s a lot of data behind a product like this but the person using it just wants to know their dog is okay.
That’s the balance in the design with a connected dot system that feels precise and warm colors and photography that keep it close to what people care about.
Also, an excellent excuse to spend far too long choosing dog photos.
