User Research Projects in LagosUser Research Projects in Lagos
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Cover image for 🔒 Case study just dropped. I
🔒 Case study just dropped. I redesigned WakalaPay a crypto-to-fiat conversion app serving Nigeria, Ghana, Kenya and South Africa around one brief: Make users feel safe enough to send real money. Here's what I designed: 1️⃣ Amount Input — control before commitment 2️⃣ Rate & Fees — full transparency, zero surprises 3️⃣ Confirmation — designed for the moment of maximum fear 4️⃣ Processing — eliminating the silence 5️⃣ Success — the beginning of loyalty 6️⃣ Transaction History — AI powered retention tool The big lesson: fintech users don't need beautiful design. They need design that makes them feel safe enough to act. Beauty is a byproduct of solving real fear 📖 Read the full case study on Medium CLICK TO READ FULL CASE STUD (https://medium.com/@benditodsg/how-i-redesigned-a-crypto-conversion-app-around-one-brief-fd13dcf1ae18)Y
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Cover image for This is a fintech app called Swychr, lemme give you a story....
This is a fintech app called Swychr, lemme give you a story.. I’ve been working on this product for some time now. so this is it They already had an old design, but I noticed the design wasn’t really helping users understand the app or transact without someone explaining it to them. So I did some research and last year I pitched my findings to the team. I showed them what users were struggling with, why people were confused, and why the product wasn’t growing the way it should. After the conversation, they understood the problem and bought into the idea. Since then, I’ve been working with the company, and the CEO has been really happy that I came on board. They’re launching Swychr 2.0 this month, a much clearer product that users can actually understand and use without stress. P.S don't turn blind eyes on your product UI..
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