Users don't always know what by Israel TobilobaUsers don't always know what by Israel Tobiloba

Users don't always know what

Israel Tobiloba

Israel Tobiloba

Users don't always know what they want when they download a new app. For this fitness product I'm working on, this uncertainty is the #1 friction point on Day 1. The user is overwhelmed by too many choices. Instead of hitting them with a standard, complex onboarding flow, I focused on immediate value and supportive framing. Notice the copywriting: "Not sure where to start?" into "We'll figure it out for you." The goal is to move them from a moment of overwhelm (Screen 1) directly into a value-focused assessment (Screens 2/3), promising a tailored outcome. When they reach the dashboard (Screen 4), the "Full Body Starter" workout card already shows constraints: 25 minutes, Beginner level, 6 exercises. It’s an easy "yes." I want to know: For complex services, is it better to demand data upfront to deliver a perfect experience, or prioritize speed to initial value and refine later?
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Posted Oct 8, 2026

Users don't always know what they want when they download a new app. For this fitness product I'm working on, this uncertainty is the #1 friction point on ...