Brand Audit Design Projects in LagosBrand Audit Design Projects in LagosDaily Dons: Shopify Store Design & Build (Horizon Theme)
Daily Dons sells adaptive dressing shorts designed for caregivers and people with limited mobility, built around a clear pain point: getting dressed shouldn't require two people and a bad back. I built this store on Shopify's Horizon theme, section by section, focused on turning a genuinely emotional, high-stakes problem into a clear, trustworthy buying decision.
Key focus areas:
Problem-first storytelling — "Some mornings shouldn't take two people and a bad back" opens with the pain point before any product shot, backed by real caregiver stats (63M family caregivers, 55% now doing nursing-level tasks at home)
Clinical credibility — "Designed by a Doctor of Physical Therapy, not a marketer" and a founder story section, positioning trust as the core differentiator in a sensitive category
Bundle-first pricing — 1/2/3-pair tiers with per-pair pricing and a "Best Value" badge steering shoppers toward the highest-AOV option
Risk reversal — 30-day money-back guarantee repeated in the top bar, PDP, and trust badges to lower the barrier for a first-time, unfamiliar product
Simple "how it works" — a 3-step visual (Roll and slide → Close and done) demystifying the product's core innovation (dressing while flat in bed)
Verified testimonials — short, specific caregiver quotes placed directly next to the Add to Cart button to reduce last-second hesitation
Built as a fully editable Shopify theme — pricing, testimonials, and step content are all pulled from section/block settings and product/variant data, not hardcoded, so the client can update everything without touching code. Fundtrak is a fintech platform designed to help businesses and individuals track funds, loans, and payments more efficiently. When approaching this project, the goal was to build a brand that communicates clarity, trust, and financial control, which are essential qualities for any platform handling financial data and transactions.
The logo was developed to be distinctive and purposeful, reflecting the idea of tracking, movement, and financial transparency.
Today, Fundtrak has grown to over 250,000 users and is preparing for expansion across Africa, demonstrating how a well-structured brand foundation can support both credibility and scale in the fintech space. 
