Landing page for B2B search analytics platform.

For startups, converting users is extremely crucial.

You might have 3~5 seconds to get the user's attention, so it's very important how the design looks and feels.

Premium design + animation like this helps turn users into sign-ups. Proud of this one.

Nice work

"Turn operational complexity into coordinated action."

That's the headline on Freshworks' homepage. Read it again. Could you tell what they sell?

The real answer is hiding in line two: an IT help desk and customer support software, two products for two very different buyers.

So I redesigned the hero (unsolicited, just for practice):

Say what it is in the headline. If a competitor could use the same sentence, it's not your headline yet.

Two buyers, two doors. IT teams and support teams each get their own path, one click.

Show the product working. A real screen with a real result beats an abstract picture.

Read your own homepage headline out loud. Would a stranger know what you sell?

The Freshworks example is a good one: if the real answer sits in line two, it probably should be the headline. The five second test is the one I'd apply to every SaaS hero.