Homepage Hero Critique: Make Your Product Clear at a GlanceHomepage Hero Critique: Make Your Product Clear at a Glance
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Younes's avatar
Younes Ifguisse
• 2h
"Turn operational complexity into coordinated action."
That's the headline on Freshworks' homepage. Read it again. Could you tell what they sell?
The real answer is hiding in line two: an IT help desk and customer support software, two products for two very different buyers.
So I redesigned the hero (unsolicited, just for practice):
Say what it is in the headline. If a competitor could use the same sentence, it's not your headline yet.
Two buyers, two doors. IT teams and support teams each get their own path, one click.
Show the product working. A real screen with a real result beats an abstract picture.
Read your own homepage headline out loud. Would a stranger know what you sell?
landingpagedesignUX DesignWeb Design
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Senad's avatar
Senad Šećerović
pro
• 36m
The Freshworks example is a good one: if the real answer sits in line two, it probably should be the headline. The five second test is the one I'd apply to every SaaS hero.
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