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Aesthetic Social Curation & Engagement Strategy | Wellness & Service Brands
Creating a beautiful feed is great, but creating a feed that makes clients stop scrolling and save your post is better.
For this project, I curated a social media ecosystem for a London-based massage and wellness brand. The goal was to balance moody, serene photography with bite-sized, actionable value. By blending relaxing therapy imagery with practical care guides and aesthetic quote graphics, we gave potential clients a reason to interact, save, and book.
Key Deliverables & Strategy:
3x3 Grid Curation: Structured an alternating pattern of deep treatment visuals, soft graphic textures, and clean typography so the grid feels balanced at a glance.
Save-Worthy Content Design: Created high-value post-care tip lists and reminders (like "Things to do after a massage") specifically designed to boost saves and shares.
Cohesive Brand Palette: Unified color schemes using warm plum, dusty rose, and neutral textures to deliver a calm, premium experience from the very first impression.
Want to turn your followers into loyal clients?
Which tile on this grid would you click on first - the tips or the treatment shots? Drop your answer below, or send me a DM to talk about your page! Weekly Social Media Content Calendar For Marysheen Fragrance
Content Strategy • Social Media Planning • Fragrance Brand
I designed a structured 7-day content calendar for Marysheen Fragrance, a perfume brand, covering January 22–28, 2026. The calendar maps out 10 recurring content pillars, including Perfume of the Day, Scent Layering Ideas, Customer Testimonials, Reels, and Story Updates, each paired with a clear goal and daily execution dots for consistency tracking.
Built to give the brand a repeatable weekly posting rhythm that balances product promotion, audience engagement, and trust-building content. Notes column includes platform-specific execution tips like "Use Trending Audio," "Add Screenshots of Reviews," and "Mention Limited Stock" to guide whoever executes the content.
Delivered as a print-ready visual asset in brand-aligned colors (purple, pink, gold), ready to use as a client-facing planning doc or internal team reference. 
