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Weekly Social Media Content Calendar For Marysheen Fragrance
Content Strategy • Social Media Planning • Fragrance Brand
I designed a structured 7-day content calendar for Marysheen Fragrance, a perfume brand, covering January 22–28, 2026. The calendar maps out 10 recurring content pillars, including Perfume of the Day, Scent Layering Ideas, Customer Testimonials, Reels, and Story Updates, each paired with a clear goal and daily execution dots for consistency tracking.
Built to give the brand a repeatable weekly posting rhythm that balances product promotion, audience engagement, and trust-building content. Notes column includes platform-specific execution tips like "Use Trending Audio," "Add Screenshots of Reviews," and "Mention Limited Stock" to guide whoever executes the content.
Delivered as a print-ready visual asset in brand-aligned colors (purple, pink, gold), ready to use as a client-facing planning doc or internal team reference.
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E-commerce Social Campaign: Percentage-Off Incentive for Liceria & Co.
Overview
Liceria & Co., a boutique female handbag and luxury accessory brand, launched a limited-time promotional campaign offering an exclusive percentage-off discount on select premium handbag collections. I was brought in to design high-converting, visually striking social media assets aimed at cutting through the noise, stopping the scroll, and driving immediate click-throughs to their online store.
The Creative Challenge
Promotional and discount posts can easily look cheap or overly aggressive, which dilutes a premium fashion brand's identity. The challenge was to clearly communicate the specific percentage-off incentive and highlight the product collection while maintaining Liceria & Co.’s elegant, upscale, and sophisticated brand image.
Strategy & Action Taken
I engineered a scroll-stopping social media design strategy engineered for e-commerce conversions:
Premium Product Placement: Positioned the handbag photography as the hero element of the design, ensuring the quality and details of the product remained the main focus.
High-Contrast Typographic Hierarchy: Designed the percentage-off incentive using clean, bold, yet elegant typography to ensure immediate clarity within the first 0.5 seconds of viewing.
Urgency & Scarcity Integration: Seamlessly incorporated clear Call-to-Actions (CTAs) and subtle urgency elements (e.g., "Limited Inventory," "Exclusively Online") to drive immediate buying behavior.
Brand-Aligned Color Story: Utilized a sophisticated palette complementing the handbags' textures, using rich tones and clean framing to give the promotional graphic an editorial look.
The Impact & Results
The final social media creatives successfully bridged the gap between high-end aesthetics and aggressive direct-response marketing.
Elevated Brand Perception: Proved that a brand can run a high-performing discount promotion without compromising its luxury positioning.
Optimized for Click-Throughs: The strategic layout layout was built specifically to lower customer acquisition costs and boost ad/organic click-through rates (CTR) to the product page.
Turn-Key Campaign Assets: Delivered highly polished, platform-ready graphics optimized perfectly for social media feeds and stories.
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Summer Sale Promotional Design for E-commerce Flip-Flop Brand
Overview
As the summer season hit its peak, an emerging e-commerce footwear brand specializing in premium flip-flops launched a limited-time flash sale offering an exclusive percentage-off discount on their signature summer collections. I designed a vibrant, high-converting suite of social media graphics engineered to capture the ultimate summer vibe, stop users mid-scroll, and drive immediate traffic to their online storefront.
The Creative Challenge
Summer sales are highly competitive, and social media feeds are flooded with generic discount banners. The challenge was to create a design that instantly communicated warmth, comfort, and the "beach-ready" lifestyle, while presenting the specific percentage-off discount with extreme typographic clarity so users didn't scroll past it.
Strategy & Action Taken
I developed a refreshingly bold, conversion-focused design strategy that aligned perfectly with seasonal e-commerce marketing:
Vibrant Seasonal Aesthetics: Implemented a sun-drenched, high-energy color palette (using bright tones, warm lighting, and tropical accents) to make the audience instantly think of vacation and warm weather.
Product-First Framing: Positioned the flip-flops as the ultimate summer essential, using crisp product isolation and creative layouts to make the footwear look incredibly comfortable and stylish.
Flawless Visual Hierarchy: Made the percentage-off incentive the focal point of the graphic, using bold, modern typography that clearly stated the deal without cluttering the canvas.
Scarcity & Action-Oriented CTAs: Integrated clear, urgent messaging (e.g., "Step Into Summer," "Limited Stock for Flash Sale") paired with prominent Call-To-Action cues to boost click-through rates.
The Impact & Results
The final campaign assets perfectly balanced seasonal storytelling with direct-response marketing principles.
Increased Click-Through Potential: The energetic, thumb-stopping design was optimized specifically to lower cost-per-click (CPC) and drive high-intent shoppers to the product page.
Consistent Summer Branding: Maintained the e-commerce brand’s fun, approachable identity while delivering a highly promotional retail message.
Multi-Placement Ready: Delivered pixel-perfect, optimized assets ready for both static feed posts and vertical-format social stories/ads.
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