Projects using GemPages in LagosProjects using GemPages in LagosFor this project, the goal wasn’t just to build a Shopify store, it was to design an experience that felt premium from the very first scroll.
The brand had good products, but the presentation lacked intention. So I approached it from a design-first perspective, using Replo to create fully custom layouts that didn’t feel like a typical Shopify store.
I focused heavily on visual hierarchy and spacing letting each section breathe. Large editorial-style images, soft neutral backgrounds, and refined typography created that luxury feel. Instead of clutter, every element had a purpose.
The homepage was designed to guide attention naturally from a bold, minimal hero into curated collections, then into storytelling. No hard selling, just quiet confidence.
On the product pages, I used Replo’s flexibility to break away from the default structure. Clean image galleries, short intentional copy, and subtle interactions made the experience feel smooth and considered. Every detail — from button styling to hover effects — was designed to elevate perception.
Mobile design was treated separately, not as an afterthought. Spacing, font sizes, and layouts were adjusted to maintain that same premium feel on smaller screens.
The result was a store that feels less like a template and more like a designed brand experience. Shopify Website Redesign & CRO for Personalized Gift Store | UX/UI & Ecommerce Growth
I worked as a Shopify Website Designer, Shopify CRO Specialist, and Ecommerce Growth Expert to redesign and optimize a personalized gift store focused on improving user experience, increasing conversions, and driving more online sales.
The project included redesigning the homepage, collection pages, and product pages with a clean, mobile-first layout that makes it easy for customers to personalize gifts and complete purchases. I optimized product presentation using premium imagery, trust badges, customer reviews, clear personalization options, and strategically placed call-to-action buttons to improve engagement and buying confidence.
I also improved site speed, navigation, checkout flow, and mobile responsiveness while implementing conversion-focused elements such as featured collections, seasonal gift categories, best sellers, social proof, and upsell opportunities.
Results: Conversion Rate 2.4% → 4.3% (+79%), Add-to-Cart Rate 8.1% → 13.8% (+70%), Bounce Rate 55% → 39% (-29%), helping the store create a faster, more engaging, and high-converting Shopify shopping experience.
Skills: Shopify Website Design • Shopify CRO • Shopify UX/UI Design • Ecommerce Optimization • Product Page Optimization • Mobile Optimization • Conversion Rate Optimization • Shopify Growth Strategy Shopify CRO & Bike Store Redesign
Led the redesign and conversion rate optimization (CRO) of a Shopify bike ecommerce store with the goal of improving user experience, increasing customer engagement, and driving higher online sales. The project included a complete optimization of the homepage, collection pages, product pages, navigation structure, and checkout flow to create a seamless shopping experience across desktop and mobile devices.
Implemented data-driven CRO strategies such as improved visual hierarchy, stronger call-to-action placement, trust badges, customer reviews, optimized product content, mobile-first design, and faster page performance to reduce friction throughout the buying journey.
Before Optimization
Conversion Rate: 1.2%
Bounce Rate: 68%
Add-to-Cart Rate: 4.8%
After Optimization
Conversion Rate: 3.5% (+191%)
Bounce Rate: 46% (-32%)
Add-to-Cart Rate: 9.7% (+102%)
The redesign transformed the Shopify store into a faster, high-converting ecommerce experience that significantly improved customer engagement, increased add-to-cart activity, reduced bounce rates, and generated stronger sales performance through strategic Shopify optimization and CRO best practices.