For this project, I developed a responsive comparison-style listicle in GemPages designed to warm up cold traffic before the product offer.
The page focuses on:
Relatable customer pain points
Education and context
Product comparison
Benefits and value
Social proof
Objection handling
A natural transition toward the product
Looks great! What about readability though?
Text seems low contrast to me. Although I have a poor vision and most things seem too small and low contrast to me.
Blue means one thing here: the range you are looking at.
The value chart is a row of thin gray bars, and only the selected date range fills in blue. You read the period that matters and keep the months around it as context.
The phone carries the same chart above the holdings list. Each coin gets its own small bar chart between the name and the amount, so you can scan the whole portfolio for movement without opening a single coin.
Trading screens get busy fast. This one stays light and calm, so the numbers lead: total value, realized and unrealized P&L and open positions, all on one screen.