Senior Media Buyer | Meta Ads & TikTok Ads
Senior Media Buyer | Meta Ads & TikTok Ads
brand designer, website designer
brand designer, website designer
View more β
Want a Mobile App UI UX Design that scales and converts?π
- $β’β’β’β’β’
- Earned
- 8x
- Hired
- 4.9
- Rating
- 432
- Followers
Want a Mobile App UI UX Design that scales and converts?π
Digital experiences for driven modern brands
- $10k+
- Earned
- 7x
- Hired
- 5.0
- Rating
- 341
- Followers
Digital experiences for driven modern brands
I'm your go-to expert for all things paid advertising
Fitness Product | Twitter
MadMusclesβ primary objective for this campaign was to increase target audience traffic to their website and boost sign-ups. Upon visiting the MadMuscles website, consumers are able to fill out a questionnaire and conveniently pay to get their customized workout plan. In order for the campaign to be successful it was therefore paramount to convert interested consumers to signed up users.
The Solution
During the three-month campaign duration, MadMuscles strategically targeted an 18+ years male audience on Twitter across multiple countries and operating systems including iOS, Android, and desktop.
I implemented Twitterβs Web Conversion and purchase optimization in order to optimize for conversions. By configuring UTM parameters I assisted MadMuscles in utilizing UTM codes to precisely capture campaign impact via their internal tracking tools.
The campaign first launched in the US market with a single ad group and a singular creative approach. However encouraged by the positive pilot campaign performance, MadMuscles swiftly replicated the strategy across various markets, including the United Kingdom, Germany, Italy, Spain, France, South Africa, the Netherlands, Canada, Chile, Ireland, Sweden, Peru, and numerous others.
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My role:Β Google / Facebook Media Buyer
Current Facebook project
(showing the average budget)
Google Search Network Campaign
CTR - 29,3%
CR - 5,77%
Conversion Value - $1,42 (e-commerce)
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Facebook Ads and Google Ads Media Buyer | Digital Strategy
Client Goal:
The client, a ticket selling business, sought to boost purchases and harness the potential of digital advertising to expand its customer base and revenue streams.
My Contribution:
As the digital marketing ads specialist, I spearheaded the efforts to achieve the client's goal of increasing purchases and leveraging digital advertising platforms effectively.
Implementation of Tracking: I initiated robust tracking mechanisms to monitor and analyze user behavior, allowing us to gain insights into the customer journey and optimize advertising campaigns accordingly.
Defined Media Strategies for Meta and Google Ads: Recognizing the significance of both Meta (formerly Facebook) and Google Ads in reaching target audiences, I crafted tailored strategies for each platform. These strategies encompassed audience segmentation, ad formats, budget allocation, and messaging to maximize campaign effectiveness.
Tested Different Optimization Models: To enhance campaign performance and drive conversions, I experimented with various optimization models, including bid strategies, ad placements, and targeting parameters. Through rigorous A/B testing and data analysis, we refined our approach to optimize ad delivery and maximize return on ad spend (ROAS).
Balanced Awareness and Performance Activities: Acknowledging the importance of building brand awareness while driving conversions, I orchestrated a strategic mix of awareness and performance campaigns (client's request). While awareness campaigns aimed to broaden the brand's reach and visibility, performance activities were meticulously crafted to drive immediate actions and purchases.
Project Success Summary:
Through collaborative efforts and strategic execution, the project yielded remarkable success in unlocking the potential of digital advertising for the client's ticket selling business.
Significant Increase in Purchases: The implementation of targeted media strategies and optimization techniques resulted in a substantial uptick in purchases, exceeding the client's expectations and revenue targets.
Enhanced Campaign Performance: By continuously refining our approach and leveraging data-driven insights, we achieved heightened campaign performance metrics, including improved CPP and ROAS.
Expanded Customer Reach and Engagement: Our comprehensive digital advertising initiatives enabled the client to reach and engage with a broader audience segment, fostering brand loyalty and driving repeat purchases. (Email marketing was also suggested and let do great amount of purchases from loyal clients)
Positive ROI and Business Growth: The successful execution of the digital advertising campaigns translated into a positive return on investment (ROI) for the client, laying the foundation for sustained business growth and market expansion.
In conclusion, the collaborative efforts and strategic initiatives undertaken to unlock digital advertising success for the ticket selling business exemplify the transformative impact of effective digital marketing strategies in achieving business objectives and driving tangible results.
As the digital marketing ads specialist, I am committed to delivering excellence and driving measurable outcomes for our clients, and I am confident that our continued partnership will pave the way for continued success and innovation in the digital landscape.
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Mental Health App β Quiz Funnel (Meta & TikTok Ads)
Worked with a mental health app focused on wellness, anxiety, and self-regulation. The project involved launching paid user acquisition campaigns on Meta and TikTok from a brand-new ad account. I focused on a quiz-based funnel with free trials, aiming to a CPA (subscription) of $30 and for a 45% ROI by day 9.
Main GEO: the US.
I was deeply involved in creative development, collaborati:ng with motion and graphic designers to produce static and video ads. Despite starting from scratch, I launched campaigns that began hitting KPI targets within the first few weeks and scaled performance steadily
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Marketing strategist turning data into revenue growth
Marketing strategist turning data into revenue growth
Shared Keyword Impact Analysis & Account Restructuring Framework
Analyzed shared exact-match keywords across multiple Google Ads accounts to identify core revenue drivers, overlap inefficiencies, and attribution impact across 90β180 day windows.
Built a tiered keyword framework (Core vs Support) and delivered structural campaign recommendations to consolidate ownership, eliminate internal competition, and improve conversion efficiency.
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GA4 Attribution Framework β Demand Creation vs Demand Capture Analysis
Developed a GA4-based attribution framework to separate demand creation from demand capture across channels.
Mapped each channelβs business role (Organic, Paid Search, Performance Max, Direct, Referral) and translated attribution insights into concrete optimization actions β including where to scale, where to constrain spend, and which channels should be treated as structural.
This framework helps service businesses avoid over-investing in demand-capture channels while underfunding true growth drivers.
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Google Ads Lead Performance β 28-Day Snapshot (HVAC Services)
Captured a 28-day Google Ads performance snapshot for an HVAC service business to evaluate lead generation efficiency and campaign structure.
Key scope:
β’ Reviewed campaign-level spend, conversions, and phone calls
β’ Identified high- and low-performing campaigns based on cost per conversion
β’ Highlighted optimization priorities for reducing wasted spend
β’ Established baseline metrics for ongoing performance improvements
Outcomes:
β’ Clear visibility into lead efficiency across campaigns
β’ Prioritized high-intent services for scaling
β’ Actionable insights to improve cost per lead and call volume
Tools: Google Ads, GA4, Looker Studio, Excel
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View more β
AI Content Creator & SMM Manager | Elevating Aesthetics
Visual educational content and product categorization designed for a premium lingerie brand. This project focuses on clean typography, elegant layouts, and a soft color palette to enhance the shopping experience. By combining high-end imagery with informative design, I created a series of assets that help customers navigate product collections while maintaining a luxury brand feel.
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Scaling brands with premium visual content! π
I specialize in high-end brand identity and AI-driven ad creative for premium niches (beauty, fashion).
I don't just "create content"; I design visuals that establish authority and drive sales.
Collaborating with agencies, creative directors, and project managers! β¨
If you're looking for a dedicated visual partner to elevate your clients' branding or speed up content production, Iβm open for collaboration.
Letβs discuss how we can grow your projects together. DM to discuss!
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Easter is just around the corner! π£β¨ Admit it, donβt you want to grab this Easter cake right now?
Iβve been working on a new ad creative, trying to capture that pistachio vibe to the fullest. In my opinion, the combo with a matcha latte looks absolutely perfect. Rate this visual from 1 to 10 π
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AI or Art? Just look at this level π₯β¨
I want to share my latest AI designs with you. Personally, I feel this is some of my best work yet (I mean, just look at that khachapuri bathtub! π
).
When neural networks help bring even the boldest ideas to life, the boundaries of design simply disappear.
AI creators, let me know: what would you charge for visuals like these? π
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UX/UI & Product Designer | Crafting Mobile & Web Experiences
UX/UI & Product Designer | Crafting Mobile & Web Experiences
Elevate your online shopping experience with DressHome! π
Introducing a new era in e-commerce β DressHome, your go-to online clothing store. Our website design seamlessly marries style and function, providing you with an exquisite and user-friendly interface for exploring the latest trends and collections, shopping for your favorite clothing items, and enhancing your wardrobe.
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I designed a modern control interface for an Electric Drive system, focusing on clarity, precision, and real-time feedback for technical operations. The goal was to create an intuitive environment where users can easily monitor performance metrics, adjust key parameters, and interact with complex hardware without cognitive overload.
My work included structuring the UX flow, defining clear visual hierarchy, and developing a clean, functional UI that supports both everyday use and more advanced system control. The result is a streamlined and reliable interface that enhances user confidence and ensures smooth interaction with the electric drive technology.
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I designed the UX and interface for Simplex, a lifestyle tracking app built to make daily habit monitoring genuinely effortless. While many existing tools feel overloaded or rigid, Simplex focuses on clarity, flexibility, and user control.
My work centered on creating an intuitive flow and clean visual hierarchy that help users track habits, review patterns, and make informed decisions without friction. The customizable structure allows people to adapt the app to their own routines, keeping the experience simple, approachable, and aligned with real-life needs.
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I designed a mobile web-app experience for Loomyroads, a platform reshaping parcel delivery through community-driven transportation in Ukraine. My role included creating the full UI/UX flow and establishing a cohesive design system that supports scalability across future product features.
The product connects everyday drivers with senders, enabling fast, cost-efficient parcel delivery without relying on traditional carriers. By focusing on clarity, accessibility, and trust, I helped streamline the core interactions between senders and driversβmaking the delivery process more intuitive, transparent, and approachable for both sides.
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