Google Ads Lead Performance — 28-Day Snapshot (HVAC Services)
Captured a 28-day Google Ads performance snapshot for an HVAC service business to evaluate lead generation efficiency and campaign structure.
Key scope:
• Reviewed campaign-level spend, conversions, and phone calls
• Identified high- and low-performing campaigns based on cost per conversion
• Highlighted optimization priorities for reducing wasted spend
• Established baseline metrics for ongoing performance improvements
Outcomes:
• Clear visibility into lead efficiency across campaigns
• Prioritized high-intent services for scaling
• Actionable insights to improve cost per lead and call volume
Tools: Google Ads, GA4, Looker Studio, Excel
0 likes · 0 views · Feb 7, 2026
Google Ads Lead Performance — 28-Day Snapshot (HVAC Services) Captured a 28-day Google Ads performance snapshot for an HVAC service business to evaluate lead...
