Shared Keyword Impact Analysis & Account Restructuring Framework
Analyzed shared exact-match keywords across multiple Google Ads accounts to identify core revenue drivers, overlap inefficiencies, and attribution impact across 90–180 day windows.
Built a tiered keyword framework (Core vs Support) and delivered structural campaign recommendations to consolidate ownership, eliminate internal competition, and improve conversion efficiency.

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Shared Keyword Impact Analysis & Account Restructuring Framework Analyzed shared exact-match keywords across multiple Google Ads accounts to identify core r...