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Natalie Y.
I'm your go-to expert for all things paid advertising
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Fitness Product | Twitter
MadMuscles’ primary objective for this campaign was to increase target audience traffic to their website and boost sign-ups. Upon visiting the MadMuscles website, consumers are able to fill out a questionnaire and conveniently pay to get their customized workout plan. In order for the campaign to be successful it was therefore paramount to convert interested consumers to signed up users.
The Solution
During the three-month campaign duration, MadMuscles strategically targeted an 18+ years male audience on Twitter across multiple countries and operating systems including iOS, Android, and desktop.
I implemented Twitter’s Web Conversion and purchase optimization in order to optimize for conversions. By configuring UTM parameters I assisted MadMuscles in utilizing UTM codes to precisely capture campaign impact via their internal tracking tools.
The campaign first launched in the US market with a single ad group and a singular creative approach. However encouraged by the positive pilot campaign performance, MadMuscles swiftly replicated the strategy across various markets, including the United Kingdom, Germany, Italy, Spain, France, South Africa, the Netherlands, Canada, Chile, Ireland, Sweden, Peru, and numerous others.
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My role: Google / Facebook Media Buyer
Current Facebook project
(showing the average budget)
Google Search Network Campaign
CTR - 29,3%
CR - 5,77%
Conversion Value - $1,42 (e-commerce)
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Facebook Ads and Google Ads Media Buyer | Digital Strategy
Client Goal:
The client, a ticket selling business, sought to boost purchases and harness the potential of digital advertising to expand its customer base and revenue streams.
My Contribution:
As the digital marketing ads specialist, I spearheaded the efforts to achieve the client's goal of increasing purchases and leveraging digital advertising platforms effectively.
Implementation of Tracking: I initiated robust tracking mechanisms to monitor and analyze user behavior, allowing us to gain insights into the customer journey and optimize advertising campaigns accordingly.
Defined Media Strategies for Meta and Google Ads: Recognizing the significance of both Meta (formerly Facebook) and Google Ads in reaching target audiences, I crafted tailored strategies for each platform. These strategies encompassed audience segmentation, ad formats, budget allocation, and messaging to maximize campaign effectiveness.
Tested Different Optimization Models: To enhance campaign performance and drive conversions, I experimented with various optimization models, including bid strategies, ad placements, and targeting parameters. Through rigorous A/B testing and data analysis, we refined our approach to optimize ad delivery and maximize return on ad spend (ROAS).
Balanced Awareness and Performance Activities: Acknowledging the importance of building brand awareness while driving conversions, I orchestrated a strategic mix of awareness and performance campaigns (client's request). While awareness campaigns aimed to broaden the brand's reach and visibility, performance activities were meticulously crafted to drive immediate actions and purchases.
Project Success Summary:
Through collaborative efforts and strategic execution, the project yielded remarkable success in unlocking the potential of digital advertising for the client's ticket selling business.
Significant Increase in Purchases: The implementation of targeted media strategies and optimization techniques resulted in a substantial uptick in purchases, exceeding the client's expectations and revenue targets.
Enhanced Campaign Performance: By continuously refining our approach and leveraging data-driven insights, we achieved heightened campaign performance metrics, including improved CPP and ROAS.
Expanded Customer Reach and Engagement: Our comprehensive digital advertising initiatives enabled the client to reach and engage with a broader audience segment, fostering brand loyalty and driving repeat purchases. (Email marketing was also suggested and let do great amount of purchases from loyal clients)
Positive ROI and Business Growth: The successful execution of the digital advertising campaigns translated into a positive return on investment (ROI) for the client, laying the foundation for sustained business growth and market expansion.
In conclusion, the collaborative efforts and strategic initiatives undertaken to unlock digital advertising success for the ticket selling business exemplify the transformative impact of effective digital marketing strategies in achieving business objectives and driving tangible results.
As the digital marketing ads specialist, I am committed to delivering excellence and driving measurable outcomes for our clients, and I am confident that our continued partnership will pave the way for continued success and innovation in the digital landscape.
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Mental Health App – Quiz Funnel (Meta & TikTok Ads)
Worked with a mental health app focused on wellness, anxiety, and self-regulation. The project involved launching paid user acquisition campaigns on Meta and TikTok from a brand-new ad account. I focused on a quiz-based funnel with free trials, aiming to a CPA (subscription) of $30 and for a 45% ROI by day 9.
Main GEO: the US.
I was deeply involved in creative development, collaborati:ng with motion and graphic designers to produce static and video ads. Despite starting from scratch, I launched campaigns that began hitting KPI targets within the first few weeks and scaled performance steadily
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