Brand Identity & Logo Designer for Bold Brands
Brand Identity & Logo Designer for Bold Brands
I’ve decided to officially offer my bookkeeping services under a new name: Red Ledger.
The logo is intentionally hand-drawn, loosely written, and a little rough around the edges. I wanted it to feel less like a polished financial institution and more like what the name suggests: a practical red ledger kept by a real person trying to keep the numbers organized.
That low-budget, approachable feeling is part of the identity. Bookkeeping doesn’t need to feel intimidating or overly corporate. It should feel clear, useful, and dependable.
Red Ledger provides remote QuickBooks Online bookkeeping support for U.S.-based small businesses and independent consultants. I’m currently accepting up to four clients at $600/week for ongoing support.
I’m excited to start building this side of my work, and I’d be happy to connect with anyone who could use help keeping their books organized.
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Branding Paws & Palms
How does visual identity influence trust in a service-based industry?
For Paws & Palms, the branding was designed to bridge the gap between luxury hospitality and compassionate pet care.
The Logo and Brand Strategy:
Visual Symbolism: The logo merges a classic paw print with stylized tropical leaves, immediately establishing the "vacation" theme.
Color Palette: A base of warm sunset tones and soft neutrals evokes a sense of reliability and comfort, moving away from clinical or generic primary colors.
Typography: A combination of modern sans-serif fonts ensures the brand feels contemporary while maintaining approachable friendliness.
Brand Mission: Every design choice supports the shift in perception from simple pet-sitting to a premium hospitality experience for pets.
The goal was to create a visual identity that feels as high-end as a luxury resort, ensuring clients feel their pets are in the best possible hands.
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Here’s a luxury apparel brand logo for Divinity, meticulously designed to embody the profound concept of time in all its elegance and ephemerality. I incorporated a stylized V to symbolize the converging hands of a clock, evoking the relentless passage of moments and reflecting the fleeting nature of life that urges us to cherish every instant. The brand itself is dedicated to transcending mere fashion, aiming to bring unparalleled comfort and joy through thoughtfully crafted products that promote happiness, well-being, and a deeper sense of fulfillment in the wearer's daily journey.
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Multi-Disciplinary Designer
The Monochromatic Institute — For Science and Industry.
- 5.0
- Rating
- 22
- Followers
The Monochromatic Institute — For Science and Industry.
Award-winning UX/UI Designer ⚡
Award-winning UX/UI Designer ⚡
Brand Designer & Illustrator | Apparel, Merch & More
- $1k+
- Earned
- 4x
- Hired
- 5.0
- Rating
- 20
- Followers
Brand Designer & Illustrator | Apparel, Merch & More
Helping you create a brand that people will envy
Creative Director | Sr. Brand Designer | Brand Systems
Product Design Leader | 0→1 Design Specialist
AI Developer Platform - Brand Identity & Visual System
Workshop.ai (http://Workshop.ai) is a platform designed to help builders transform ideas into working software systems while maintaining full ownership of their code.
I led the brand identity design, developing a visual language that reflects both the creative and technical nature of software development. The concept draws inspiration from classical scientific illustration and engineering diagrams, symbolizing the process of turning ideas, hypotheses, and experiments into working systems.
The identity balances technical precision with a sense of experimentation, helping position Workshop AI as a platform where builders can explore ideas and transform them into real software.
Working on something exciting? Let’s talk 📞 (https://calendly.com/griff-kelektiv/30min)
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AI Learning Platform Brand Identity
Brand Identity · Product Design · Visual Systems
DownPat is an AI-powered learning platform that transforms published works into interactive, chat-based exercises designed to help users learn through action.
I led the brand identity design, creating a visual system that reflects the platform’s blend of technology, learning, and creativity. The goal was to establish a brand that feels modern and intelligent while remaining approachable for both creators and learners.
The work included designing the logo, color system, typography, and core brand elements used across product interfaces, marketing, and social surfaces, creating a cohesive identity that helps the platform stand out in the AI education space.
Working on something exciting? Let’s talk 📞 (https://calendly.com/griff-kelektiv/30min)
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AI Text-to-Audio Platform Brand & Product Design
Spoken is an AI platform that transforms written content into spoken audio experiences
I led both the brand identity and product UX design, creating a visual system that blends modern technology with nostalgic references to writing and storytelling. The founders wanted the brand to draw inspiration from typewriters, quills, and Bauhaus-era design while still feeling contemporary and product-ready
Client Feedback: “We enjoyed our collaboration with Griff, and it resulted in a beautiful web application we’re proud to bring to the world. What started as an MVP quickly became a full production-ready beta. Griff helped us navigate the complexities of building an ambitious product experience.”
Working on something exciting? Let’s talk 📞 (https://calendly.com/griff-kelektiv/30min)
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Consumer Privacy Protection Platform
Product Design · Web App · Brand Identity
PupErase is a privacy protection platform that helps individuals discover and remove their personal information from data broker websites.
The focus of this project was creating a product experience that makes a complex and often opaque process feel simple and trustworthy. The platform guides users from discovery to removal through clear onboarding, reporting, and account management flows.
I designed the web app, responsive marketing site, and core product interfaces, including user onboarding, report generation, billing flows, and privacy dashboards. The work also included developing the brand identity and visual system used across the platform.
Working on something exciting? Let’s talk (https://calendly.com/griff-kelektiv/30min?month=2026-03) 📞
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