Eve Flower Shop App – Express Brand Identity Crafted in 1 Week
Brenda Musante
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Posted Oct 31, 2024
Express Brand Identity Cohesive brand identity for the Eve flower shop app, including a logo suite, color palette, typography, mockups, and a style guide.
Eve – Crafting a Unique Brand Identity for a Flower Shop App 🌸
The Eve project was an exciting journey to create a distinctive brand identity for a flower shop app. Our goal was to blend the natural beauty of flowers with the convenience of modern technology, resulting in a brand that feels both fresh and inviting.
Creative Moodboard 🎨: We started by gathering a collection of images, colors, and styles that resonated with the essence of Eve. This moodboard served as our visual guide throughout the design process. After the client decided which moodboard best resonated with their brand I started working on the logo suite.
Logo Suite 🌺:
Primary Logo: The main emblem that captures the heart of the brand.
Secondary Logo: An alternative version for versatile use across different platforms.
Submark: A compact symbol perfect for smaller spaces or as a brand mark.
Brand Color Palette 🎨: We carefully selected colors that evoke the beauty of flowers and the freshness of nature, ensuring consistency across all brand materials.
Typography Selection ✍️: Choosing the right fonts was crucial to convey the brand's friendly and approachable personality, ensuring readability across various mediums.
Brand Mockups 📱: To visualize how the brand would come to life, we created realistic mockups showcasing its application in different contexts.
Style Guide 📖: We compiled a concise one-page guide detailing how to use all brand elements consistently, ensuring the brand's integrity over time.
Process:
Over the course of a week, we worked closely with the client, adhering to a structured timeline that allowed for thorough development and collaboration. We included one round of revisions to fine-tune the deliverables, with the option for additional revisions at an hourly rate if needed.
Outcome:
The Eve project culminated in a distinctive brand identity that not only reflects the client's vision but also stands out in the market. The cohesive combination of visual elements and consistent branding practices has equipped the client with a strong foundation for their brand's growth and recognition.