Daylit Inclusive Creator Platform - Essential Brand Package

Daylit is a vibrant platform that champions creativity and commerce for creators. It offers a seamless experience, enabling creators to upload, share, and sell their content effortlessly. Designed with diversity in mind.

The Daylit project was an inspiring journey to develop a brand identity for a creator-focused company dedicated to inclusivity. Our mission was to design a brand that embodies creativity, diversity, and a welcoming spirit.

Brand Questionnaire 📝: We began by exploring the company's mission, values, and target audience to ensure the brand identity aligns perfectly with its core principles.

Moodboard & Creative Direction 🎨: A curated collection of visual inspirations was developed to guide the design process, reflecting the brand's vision and aesthetic preferences.

Brand Presentation 📊: Initial design concepts were showcased to provide a glimpse into the brand's potential visual identity, fostering collaborative feedback.

Color Palette & Typography 🎨🖋️: A harmonious selection of colors and fonts was chosen to convey the brand's personality and ensure consistency across all platforms.

Complete Brand Guidelines Booklet & Brand Guide Sheet 📚: Comprehensive documents were created to detail the usage guidelines for all brand elements, ensuring consistency and integrity.

Over a three-week period, we engaged in a collaborative process with the client, adhering to a structured timeline that allowed for thorough development and refinement. Two revision rounds were included to fine-tune the deliverables.

The Daylit project culminated in a distinctive brand identity that not only reflects the client's vision but also stands out in the creator industry. The cohesive combination of visual elements and consistent branding practices has equipped the client with a strong foundation for their brand's growth and recognition.