Lumi Meditation App -Essential Brand Package - 3 weeks
Brenda Musante
Lumi is committed to transforming the way individuals experience mindfulness and inner peace through innovative meditation practices. By providing a user-friendly app that is accessible to all, Lumi strives to make daily meditation a seamless part of life.
Key Deliverables:
Brand Questionnaire 📝: We began by exploring the company's mission, values, and target audience to ensure the brand identity aligns perfectly with its core principles.
Moodboard & Creative Direction 🎨: A curated collection of visual inspirations was developed to guide the design process, reflecting the brand's vision and aesthetic preferences.
Brand Presentation 📊: Initial design concepts were showcased to provide a glimpse into the brand's potential visual identity, fostering collaborative feedback.
Logo Suite 🌟:
Primary Logo: The main emblem representing the brand's essence.
Secondary Logo: An alternative version for versatile applications.
Submark: A simplified symbol suitable for various branding materials.
Color Palette & Typography 🎨🖋️: A harmonious selection of colors and fonts was chosen to convey the brand's personality and ensure consistency across all platforms.
Complete Brand Guidelines Booklet & Brand Guide Sheet 📚: Comprehensive documents were created to detail the usage guidelines for all brand elements, ensuring consistency and integrity.
Process:
Over a three-week period, we engaged in a collaborative process with the client, adhering to a structured timeline that allowed for thorough development and refinement. Two revision rounds were included to fine-tune the deliverables.
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Posted Oct 28, 2024
Essential Brand Package -3 weeks Brand identity for Lumi, a meditation app, delivering a logo suite, color palette, typography, and brand guidelines.
