Lumi is committed to transforming the way individuals experience mindfulness and inner peace through innovative meditation practices. By providing a user-friendly app that is accessible to all, Lumi strives to make daily meditation a seamless part of life.

Brand Questionnaire 📝: We began by exploring the company's mission, values, and target audience to ensure the brand identity aligns perfectly with its core principles.

Moodboard & Creative Direction 🎨: A curated collection of visual inspirations was developed to guide the design process, reflecting the brand's vision and aesthetic preferences.

Brand Presentation 📊: Initial design concepts were showcased to provide a glimpse into the brand's potential visual identity, fostering collaborative feedback.

Color Palette & Typography 🎨🖋️: A harmonious selection of colors and fonts was chosen to convey the brand's personality and ensure consistency across all platforms.

Complete Brand Guidelines Booklet & Brand Guide Sheet 📚: Comprehensive documents were created to detail the usage guidelines for all brand elements, ensuring consistency and integrity.

Over a three-week period, we engaged in a collaborative process with the client, adhering to a structured timeline that allowed for thorough development and refinement. Two revision rounds were included to fine-tune the deliverables.