Hydro Flask
Bryan Danknich
Hydro Flask is a global leader in high-performance, insulated stainless steel water bottles. In preparation for launching a global expansion, I led a team of designers and strategists to evolve the brand with the aim to capture a broader audience.
The new look is elevated, technical, and fits comfortably within a range of retail categories: outdoor, active lifestyle, and beverage. The rebrand helped to elevate the company from a niche product to a ubiquitous and beloved brand, helping to earn the company $70 million in growth the following year.
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Posted Feb 18, 2026
Branding, identity and packaging design for a beloved brand
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