Toyota Beyond Zero
Bryan Danknich
Beyond Zero is brand category for Toyota’s line of electric vehicles, including Battery, Fuel Cell, Plug-In Hybrid and Hybrid. The brand was created to differentiate from the core Toyota brand with a distinct logo and identity. The blue circle represents the Earth and a zero. Where the typical Toyota red square would be, there is nothing, nada, zero.
Favoring white space and energetic graphics, the brand is clean and optimistic.
The logo is a framing device for vehicles and photography.
Icons represent each category of electric vehicles: Battery, Fuel Cell, Plug-In Hybrid and Hybrid.
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Posted Feb 18, 2026
Branding and logo Toyota’s line of electric vehicles. Favoring white space and energetic graphics, the brand is clean and optimistic.
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Timeline
Oct 1, 2022 - Mar 1, 2023
Clients
Saatchi & Saatchi
