Over the last couple of months, I have been actively engaged in shaping the United Nations (https://www.linkedin.com/company/united-nations/) Environmental Program's AQMx Platform 🌏
AMQx (Air Quality Management Exchange Platform) is build as a source of truth and knowledge sharing platform to helping scientists, government representatives and air quality managers around the world shape their research and policy.
We just wrapped up Stage Two of the project:
➡️ 11+ Interviews with air quality managers, policy makers across 9 countries
➡️ 2 design sprints+workshops
➡️ Introduced a brand new smart search experience for the platform
➡️ Interactive decision output to help access air quality goals
More updates on the way once the platform goes live!
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Teamed up with Plan the Unplanned, a trek company for a full website overhaul.
Would you believe they have barely updated their website & copy since they first set it up since 2016? 🫣
We went all in and revamped every inch of their website - from the home and about page - all the way to 50+ product pages and memberships for repeat trekkers.
Check it out here 🙌
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Thangam Aval Mill had built a strong B2B reputation but was experiencing growth stagnation. Through deep user research we identified a significant and largely untapped B2C opportunity the business had never fully explored. Using the full design thinking framework — empathy mapping, journey mapping, buyer utility analysis, prototyping, and live customer testing — we redesigned the entire customer experience from entry to purchase.
The real problem was not the product. It was the experience surrounding it. Narrow pathways, no price boards, confusing navigation, a single hidden QR code, and zero brand identity were silently pushing walk-in customers away.
After prototyping and testing with real customers we achieved 70% customer adoption of the redesigned journey, reduced purchase time by 33%, drove 60% combo product uptake, and eliminated all navigation complaints post-redesign. A complete growth strategy roadmap and strategic cascade was delivered for sustainable B2C expansion.
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Smart Delivery App - Age Verification System
About: Walmart's alcohol pickup flow was a compliance liability hiding inside a UX problem. Associates were making high-stakes age verification calls under peak-hour pressure with decision-critical signals scattered across multiple screens no clear path for edge cases, no confidence in exceptions.
What I did: I redesigned the entire verification system from scratch: a guided, adaptive, multi-modal flow that handled ID-less scenarios, intelligent exception routing, and real-time validation all within a 3-sprint delivery alongside a 13-person cross-functional team.
Post-launch: 93% compliance rate. 90% task satisfaction. Hand-off time dropped to under 3 minutes. Verification errors and peak-hour abandonment both declined measurably. What started as a workflow fix became a shift in decision architecture proving that compliance and speed aren't opposing forces when the interaction model is built around context.
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