Freelancers using Figma in JapanFreelancers using Figma in Japan
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Joseph Emmanuel's avatar
Joseph Emmanuel
proTokyo, Japan
Top Framer Expert & Product Designer for Startups
$50k+
Earned
6x
Hired
4.9
Rating
69
Followers
FRAMER_EXPERT

expert

Top Framer Expert & Product Designer for Startups
Cover image for LockedIn HQ Digital Flagship Website Design & Development
LockedIn HQ Digital Flagship Website Design & Development
4
73
Cover image for Gaialabs AI Consulting Website | UI Design + Framer
Gaialabs AI Consulting Website | UI Design + Framer
0
37
Cover image for Designed an Enterprise Logistics OS: Scaling Global Freight Data
Designed an Enterprise Logistics OS: Scaling Global Freight Data
1
3
Cover image for Ltcafrica Real Estate Website | Figma + Framer
Ltcafrica Real Estate Website | Figma + Framer
1
12
Figma(21)
Lilianka Julian's avatar
Lilianka Julian
Shinjuku City, Japan
Product Designer with Spicy Brain 🌶️
1x
Hired
5.0
Rating
74
Followers
UNICORN_HIRED_CLUB_EXPERT

Club

Product Designer with Spicy Brain 🌶️
Cover image for Revamping U-NEXT Search
Revamping U-NEXT Search
1
44
Cover image for Enhancing User Experience of Memo'd Onboarding
Enhancing User Experience of Memo'd Onboarding
1
34
Cover image for How to Socialize and Monetize Prompt Creation.
How to Socialize and Monetize Prompt Creation.
1
11
Cover image for Calliope | AI Powered Call Center
Calliope | AI Powered Call Center
1
7
Figma(13)
louis gersten's avatar
louis gersten
Shinjuku City, Japan
creating digital experiences that you want to come back to
creating digital experiences that you want to come back to
Cover image for festival website redesign
festival website redesign
0
7
Cover image for ux and ui for an ai review analyzer
ux and ui for an ai review analyzer
0
10
Cover image for luxury retailer website revamp
luxury retailer website revamp
0
7
Cover image for product design for e-learning platform
product design for e-learning platform
0
6
Figma(5)
Yoshiko Nonaka's avatar
Yoshiko Nonaka
Tokyo, Japan
Transcreation & Brand Language Strategist | Japanese Market
New to Contra
Transcreation & Brand Language Strategist | Japanese Market
Cover image for TikTok – Language & Content
TikTok – Language & Content Adaptation for Japan Context Global platform brand, with work spanning campaign executions, copy guidelines, and educational content across different contexts. Challenge Adapting messaging under strict structural constraints, where timing, format, and production decisions were already defined—leaving limited flexibility for phrasing and delivery. Approach Worked across multiple projects over time—from localizing global copy guidelines to adapting campaign executions and supporting recording sessions—each with its own constraints. In some cases, it came down to clarity and flow, with little room to intervene. In others, particularly in copy guidelines, it involved reworking tone and expression to reflect cultural expectations around voice, inclusivity, and how content is meant to feel accessible and immediate. In campaign executions and recording, the focus shifted to timing and delivery—ensuring that language fit within fixed formats while matching the intended pacing and energy. Across these contexts, I worked with constraints to shape how the message could land—using them to define how far the language could go while preserving the brand’s energy—a dynamic inherent to localization. Outcome The messaging remained natural, clear, and consistent with the brand voice, allowing content to retain its intended energy and impact within tight production constraints.
0
213
Cover image for SK-II – Dialogue & Narrative
SK-II – Dialogue & Narrative Adaptation for Japan Context Global content-driven campaign spanning TV and digital formats, with involvement from storyboard-level materials through subtitle adaptation. Challenge Maintaining emotional nuance and character-driven humor in Japanese, where repeated dialogue in the TV commercial risked flattening tone and reducing engagement. The dialogue also shifts between English and Japanese, requiring subtitles to align seamlessly with lines delivered in Japanese. Approach Adapted dialogue for the TV commercial, reshaping repeated lines such as “I’m the Pitera Master!” into varied expressions that kept conversational rhythm and character voice—prioritizing natural flow over literal repetition while staying aligned with the brand’s tone. At the same time, I ensured that subtitles integrated seamlessly with Japanese lines in the dialogue—particularly in moments where Naomi Watanabe shifted into Japanese while James Corden continued in English—so the overall exchange would feel coherent and effortless. This approach carried through across campaign materials, maintaining consistency in tone and expression despite limited visibility into the full campaign context. Outcome The dialogue remained engaging and natural in Japanese, preserving both character integrity and the campaign’s emotional and narrative impact across formats. Photo © SK-II. Used for portfolio purposes.
0
150
Cover image for PUMA – Brand Repositioning for
PUMA – Brand Repositioning for Japan Context Global brand repositioning campaign (“FOREVER FASTER”) at pitch stage. Challenge Adapting a disruptive global message into Japanese without losing credibility or pushing beyond what would feel acceptable in the local context. Approach Proposed a Japanese tagline at pitch stage, reframing “Calling All Troublemakers” into a character-driven expression that kept the campaign’s rebellious edge while staying within a culturally credible range. This calibration extended to subtitles for the TV commercial featuring Usain Bolt, ensuring the same narrative energy held on screen without creating cognitive friction. Outcome The tagline was selected for the Japanese market, and the campaign landed with its intended positioning intact.
0
221
Cover image for Four Seasons – Brand Voice
Four Seasons – Brand Voice Consistency for Japan Context Ongoing content production across global microsites, campaigns, experience-led materials, and mobile app UI under distributed workflows. Challenge Maintaining a consistent luxury brand voice in an environment driven by translation memory and multi-team production, where segment-level consistency does not guarantee coherence at the experience level. Approach Worked across global teams under distributed workflows, spanning both hands-on copy development and high-level review. Shaped tone, phrasing, and flow within existing systems—keeping the language aligned without letting it drift over time. At that level, the work often came down to word choice. A slight shift toward casual phrasing could quietly flatten the sense of refinement—especially as everyday language has become more casual, influenced by social media and online culture. What matters is not just what is said, but how it is experienced. Once it shifts, it rarely reads the same again. Outcome The brand voice remained consistent and recognizable across touchpoints, preserving refinement, trust, and a cohesive experience in the Japanese market—ensuring the brand continued to feel personal and consistent with how guests expect to be treated, even within the system and workflow constraints of localization. *Representative visual. Project for Four Seasons.
0
194
Figma(4)
Julian Florez's avatar
Julian Florez
Osaka, Japan
Hospitality & Lifestyle Copywriter
New to Contra
Hospitality & Lifestyle Copywriter
Cover image for Digital Brand Funnel Strategy,Developed modern
Digital Brand Funnel Strategy,Developed modern digital funnel and brand communication strategies focused on improving customer engagement, online visibility, and premium brand positioning for hospitality and lifestyle businesses. Created structured marketing flows combining visual branding, copywriting, customer psychology, and social media storytelling to strengthen audience connection and increase conversion potential. Focused on: • Funnel and customer journey strategy • Brand positioning and communication • Social media storytelling • Premium visual direction • Customer engagement optimization The project emphasized modern digital branding, emotional marketing, and audience-focused communication tailored for hospitality, nightlife, and lifestyle-oriented businesses.
0
10
Cover image for Atlas Collective — Brand Messaging
Atlas Collective — Brand Messaging Developed brand positioning and messaging strategies for Atlas Collective Japan, focusing on hospitality, lifestyle branding, and international audience communication. Created premium copy direction, visual branding concepts, and modern brand messaging designed to connect Japanese and global audiences through a clean, high-end identity. Focused on: • Brand positioning and storytelling • Premium hospitality branding • International audience communication • Social media messaging strategy • Modern luxury visual direction The project emphasized clarity, premium aesthetics, and strong emotional branding tailored for modern hospitality and lifestyle businesses.
0
17
Cover image for Created nightlife-focused Instagram caption strategies
Created nightlife-focused Instagram caption strategies and promotional content for EY Blue, a Japanese bar concept blending premium cocktails, JDM culture, and immersive branding experiences. Focused on: • Increasing walk-ins through visual storytelling • Creating bilingual ENG/JP captions • Strengthening brand identity through nightlife aesthetics • Combining automotive culture with hospitality marketing • Developing premium social media positioning for international and local audiences The campaign emphasized atmosphere, exclusivity, and memorable customer experiences through strategic copywriting and visual direction.
0
19
Cover image for Bilingual Hospitality Copy (EN/ES/PT/JP) Created multilingual
Bilingual Hospitality Copy (EN/ES/PT/JP) Created multilingual hospitality copywriting for bars, restaurants, and lifestyle concepts in Japan and international markets, focused on improving communication with both local and global audiences. Developed customer-facing messaging, promotional copy, menu descriptions, and social media content in English, Spanish, Portuguese, and Japanese while maintaining a premium and culturally natural tone. Focused on: • English, Spanish, Portuguese, and Japanese localization • Hospitality communication • Premium customer experience messaging • International audience engagement • Social media and promotional copywriting The project emphasized clear communication, cultural adaptation, and modern hospitality branding tailored for Japan’s international nightlife and dining scene.
0
12
Figma(3)
Briandito Priambodo's avatar
Briandito Priambodo
Tokyo, Japan
Digital Product Designer, Writer, and Illustrator.
Digital Product Designer, Writer, and Illustrator.
Cover image for Potty: A Toilet Finder Concept App
Potty: A Toilet Finder Concept App
0
34
Cover image for The Tiny Wisdom: Webflow Website Design and Development
The Tiny Wisdom: Webflow Website Design and Development
0
25
Cover image for Tiny Design Club: Framer Website Design and Development
Tiny Design Club: Framer Website Design and Development
0
14
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