a festival required a custom website to drive ticket sales and enhance user engagement. while the brand had basic style guidelines, including a logo, the entire design, structure, and user experience were developed from the ground up. my role encompassed user research and crafting a visually compelling interface that balances aesthetics with functionality. the primary focus was conversion, ensuring that visitors could quickly access key event details and purchase tickets with minimal friction. through strategic use of hierarchy, responsive design, and engaging visuals, i created a site that captures the festival’s energy while guiding users seamlessly through the ticketing process. additionally, i managed the handoff to developers, ensuring design accuracy and smooth implementation.