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The founder of a home coffee shop dreams to create a creative institution shaped by music, culture, and the people moving through it. What begins as a music studio and coffee space slowly unfolds into something larger.

Behind The Logo

This identity reimagines the milk crate as both structure and moment—an architectural frame distilled from the concentric grooves of a vinyl record, brought to life through a fluid, dancing silhouette. The interplay between precision and motion transforms the crate from a static object into a living expressions of rhythm and community. 

Balanced with a clean, contemporary typeface, the mark shifts seamlessly between a high-end minimalist label and an expressive, approachable mascot —resulting in a sharp, modular identity that feels both premium and full of energy.

We also led the art direction for their social media launch content. Working with the founder to develop her own content language and storytelling style — one that worked within the real constraints of shooting from home.