Designing a branding and identity that feel timeless without loosing its humanness.

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Futari Press was born in Tokyo, Japan out of the founder’s obssesssion with Japanese bookbinding craft and traditional paper making.

The name itself, in Japanese, feels intimate without explicitly defining the relationship—it can suggest friends, companions, or simply two people sharing a moment.

The challenging part was making the logo feel handmade without feeling unfinished — texture and craft on one side, decades of Japanese design tradition and its poise on the other. We let a chic, traditional typeface sit against playful colour combinations to hold both at once.

Precise, but never precious. Playful, but always considered.

To elevate the papers themselves, we shot Chiyogami and Washi as the subject — not a backdrop, not packaging, but the story. The idea was a forest of paper: layers of pattern and colour photographed to feel less like product shots and more like editorial, something you'd stop on in a magazine.