We craft brands, uiux, design & dev, & digital products
Tenon is Furniture Website Design
Exploring a digital experience for an Indonesian furniture brand inspired by mid-century modern design.
The website brings together product discovery, storytelling, and visual direction to make the digital experience feel as considered as the furniture itself.
Made to order. Made to last.
WIP! Revisiting a previous menu restaurant project and refining it for new items for my client.
My favorite part of this menu is still the wings sauces section 🍗
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WIP of the day! Behind the scenes of a catering menu rebrand 👀
Keeping the design simple and letting the food photography do the talking for these category covers.
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In designing a presentation, sometimes less is more...
Brand Refreshment for Seca Works
Seca Works is an Indonesian accessories brand that crafts unique accessories from denim, rugged fabrics, and Japanese boro textiles. Their signature boro tie with concho blends heritage and modern style.
For this rebranding project, the main focus is on creating a logogram that represents the Seca Works brand, while the logotype remains unchanged, as the brand owner prefers to retain the existing logotype.
The logogram is inspired by a sunflower transformed into a concho, symbolizing resilience, craftsmanship, and the beauty of imperfection, hallmarks of every Seca Works creation.
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Rebranding and Visual Identity for SFE (Sound From Everywhere)
SFE (Sound From Everywhere) is a Jakarta-based platform that celebrates music, culture, lifestyle, and community both online and offline.
The new identity is designed to reflect SFE’s ongoing journey, moving forward in harmony, growth, and connection.
'S' stands for Sound, representing the vibrant waves that bring us together.
'F' stands for From, symbolizing SFE roots and the diverse paths that shaped.
'E' stands for Everywhere, expressing unity and inclusivity across cultures.
Together, these elements capture SFE’s spirit of connection and shared experiences through music and community.
Personal portfolio from the various company that I've been worked with. I combined their brand into my own mark as an attribute to the work that I've done so far with them
What if an agency's visual identity could reflect the way great digital work comes together?
I explored this concept by visualising the agency's workflow, where every piece contributes to performance and meaningful results.
The identity takes shape through geometric triangle elements, bringing individual pieces together to create a bold, distinctive logo. A little exploration of branding, geometry, and visual storytelling.
I'd love to hear your thoughts and feedback!
Explore the full case study here (https://contra.com/p/YQERrLlM-brand-identity-design-for-a-digital-agency-sugarad?referralExperimentNid=DEFAULT_REFERRAL_PROGRAM&referrerUsername=akbar_rhaditstya_putra_sw_u7cpps).
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A sneak peek at the brand style guide I created last year for Halfto, an outdoor and travel business.
The client wanted a wordmark as the main logo, with one of the letters incorporating an element related to the outdoors.
I customised the letter “a” in “halfto” to resemble a map pin, creating a subtle connection to travel and exploration. I also designed a custom typeface specifically for the brand to give the wordmark a unique identity.
Have a similar project or need help with your branding? Feel free to get in touch, and I’d be happy to review your brief!
Exploring mobile app "Voltara"
Its an all-in-one smart app for EV owners, seamlessly integrating intelligent charging, EV-aware navigation, and complete remote vehicle controls.