KangaRide — Electric Cargo Bike Brand Identity

ABOUT KANGARIDE KangaRide is a community-focused electric cargo bike rental brand based in Drenthe, created to make sustainable local mobility practical, enjoyable, and accessible. The brand connects everyday transportation with family experiences, local exploration, and a more environmentally responsible way of moving.

PROBLEM KangaRide needed a visual identity that could clearly communicate sustainable mobility, local exploration, and family-friendly freedom without feeling overly corporate or generic. SOLUTION

A flexible brand system was developed around a distinctive kangaroo-and-cargo-bike symbol, supported by a fresh color palette, modern typography, graphic elements, and consistent applications across physical and digital touchpoints.