MARLOW is a modern fashion and clothing brand identity built around individuality, everyday style, and self-expression.
The branding combines a custom rounded wordmark, bold M monogram, warm red tones, and minimalist typography to create a confident and recognizable fashion identity.
From logo design and brand guidelines to apparel graphics, clothing labels, hang tags, packaging, shopping bags, stationery, and advertising campaigns, MARLOW creates a cohesive visual experience across fashion and lifestyle applications.
Services: Brand Identity, Logo Design, Fashion Branding, Clothing Brand Design, Apparel Branding, Packaging Design, Visual Identity.
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KREMO is a warm and expressive ice cream brand identity designed to bring personality, nostalgia, and a premium-yet-approachable feel to everyday frozen treats.
The visual identity features a distinctive lettering-style logo, an elegant K monogram, and a soft color palette inspired by ice cream, caramel, and creamy desserts. Terracotta, caramel, and cream establish a welcoming personality across the branding system.
The project combines ice cream logo design, packaging design, custom-style lettering, illustrated brand patterns, typography, and retail identity into a cohesive visual language.
From ice cream tubs, waffle cone sleeves, takeaway cups, and shopping bags to menu cards, loyalty cards, storefront signage, staff uniforms, social media graphics, and outdoor advertising, KREMO demonstrates a complete brand identity for a contemporary ice cream shop.
The concept balances a nostalgic visual character with modern packaging applications, creating a recognizable experience across physical and digital touchpoints.
Creative Services: Brand Identity, Logo Design, Ice Cream Branding, Packaging Design, Food Packaging, Visual Identity, Menu Design, Retail Branding, Brand Patterns, Typography, Graphic Design, Merchandise Design, Social Media Design, and Advertising.
Industry: Food & Beverage, Ice Cream, Frozen Desserts, Dessert Shop, Hospitality.
Websites, apps & dashboards that convert, not just impress
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Websites, apps & dashboards that convert, not just impress
Repair vs Replace
Landing Page Design for P3 HVAC Software’s Standalone Decision
Tool
That single line, the hero headline of the Repair vs Replace landing page, does more work than most paragraphs. It names the emotional reality of the HVAC technician’s most difficult conversation: the one where a homeowner needs to decide whether to spend money repairing a system that might fail again, or invest in a replacement they’re not sure they can afford. My job was to build a page around that moment.
PROBLEM: The Rare Conversation That Has to Go Right
Repair vs Replace is not a decision that comes up on every job. It’s not even one that comes up every week. But when it does arise, when a homeowner’s 12-year-old unit stops working mid-July and a technician is standing in their living room with a diagnostic result in hand, that conversation is everything. Get it wrong and the technician looks like they’re upselling. Get it right and they become the most trusted person in the room.
The challenge the landing page had to solve was communicating all of that in a product that most technicians would need exactly once every few months.
SOLUTION: Every Section Answers a Question the Visitor Is Already Asking
The design philosophy for this landing page was built on a simple premise: a visitor reading down the page is having a silent conversation with the product. Each section needed to answer the next most likely question in their mind before they consciously formed it. The page was structured as a continuous argument, not a collection of sections.
MY IMPACT: What I Contributed to This Project
My work on this project spanned the full design lifecycle of the landing page, from initial layout strategy and content hierarchy through to the final, handoff-ready UI.
What this project taught me: Designing for a low-frequency, high-stakes use case is a genuinely different discipline from designing for a tool people use every day. When a visitor arrives knowing they won’t use the product often, every section of the page has to work harder to answer the implicit question: “is this really worth it for the three times a year I’ll need it?” The design answer is to make the value of those three moments feel so large that the monthly fee becomes irrelevant. That framing drove almost every layout decision I made on this project.
Strata’s brand runs on one colour, one shape and one rule. Restraint was the strategy.
I designed the brand identity for Strata, an enterprise SaaS platform that connects fragmented systems, data, workflows and teams. A product that removes chaos can’t have a chaotic brand, so every element earns its place: “Every layer, working as one.”
One shape: Five horizontal layers forming a subtle S. It works as the logo, a pattern and a rhythm for layouts.
One colour: Strata Blue #2447F9, carried by near-black and white. Solid only, never a gradient.
One rule: Complexity, organized into movement. If a layout feels busy, it’s wrong.
Structure: Modular grids, strong alignment and architectural spacing across every surface.
Imagery: Single-colour portraits in Strata Blue, so even the photography follows the system.
Fewer elements, used with discipline, scale further than more elements used loosely.
If your enterprise SaaS company needs a brand that stays consistent as it grows, let’s talk.
#VisualIdentity #SaaSBranding #B2BBranding #BrandDesign
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In geology, strata are layers laid down over time, each one holding the rest. That’s exactly what an enterprise platform should feel like.
I designed the brand identity for Strata, a SaaS platform that connects fragmented systems, data, workflows and teams. The name already carried the idea, so the identity makes it visible: “Every layer, working as one.”
Logo: Five stacked layers forming a subtle S, solid like rock and arranged for motion.
Principle: “Complexity, organized into movement” turns a dense product story into something calm.
Palette: Strata Blue #2447F9, near-black #02040C and white. Flat colour only, so every layer stays distinct.
Layout: Modular grids and architectural spacing that build pages the way strata build ground, in order.
Imagery: Portraits washed in Strata Blue, with light streaming through, putting people at the centre of the system.
A good name sets up the brand. The identity has to prove it.
If your SaaS or B2B platform needs a brand as solid as its infrastructure, let’s talk.
#BrandIdentity #SaaSBranding #TechBranding #LogoDesign
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Every integration platform draws its brand from nodes and connecting lines. Strata is built from layers instead.
I designed the brand identity for Strata, an enterprise SaaS platform that unifies fragmented systems, data, workflows and teams. Its products sit on top of each other and work together, so the brand does the same: “Every layer, working as one.”
Mark: Five horizontal bars that read as a subtle S. Each one is a system, and the stack is the platform.
Wordmark: Clean and open beside the mark, letting the layers do the talking.
Strata Blue #2447F9: One confident colour with near-black and white. No gradients, no noise.
Grid: Modular, strongly aligned and spaced like architecture, because enterprise buyers trust structure.
Campaign imagery: Blue-washed portraits with light moving through, showing complexity becoming movement.
Structure is the feature enterprise buyers can see first.
If your B2B tech company needs an identity that makes its platform feel organized at a glance, let’s talk.
#SaaSBranding #VisualIdentity #EnterpriseBranding #LogoDesign
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One idea. Four elements. A whole brand.
For Scroldev, my website design and development agency, I didn’t start with a logo. I started with a question: what keeps people scrolling?
The answer became the brand:
The Endless Thumb logo: a scrollbar whose track fades away, so the end is never in sight
A pill grid: every pill is a tiny scroll thumb, a pattern that can fill any layout
Arches and fades: supergraphics drawn straight from the logo’s track
A live counter: progress turned into a visual signature
The rules stay strict: Ember, Ink and Paper, only one Ember accent per layout, Geist type throughout, and one motion curve for every animation.
The result is a brand that’s simple to recognize, easy to extend and built around what Scroldev delivers: websites people want to keep scrolling.
If you’re building a brand and want it rooted in a real idea, let’s talk.
#brandidentity #branding #logodesign #webdesignagency
Brand Identity Specialist | Startup Logo & Visual Systems
66
Followers
Brand Identity Specialist | Startup Logo & Visual Systems
Sirby | Modern Logo & Visual Identity
A recent branding project focused on creating a distinctive and modern identity for Sirby.
The visual direction combines a bold blue color palette, a memorable custom symbol, and clean typography to create an identity that feels contemporary, professional, and adaptable across digital applications.
My Approach:
I focused on creating an identity that would be:
Memorable — a recognizable symbol with a simple visual structure.
Modern — clean typography and a contemporary color direction.
Versatile — designed to work across digital and brand touchpoints.
Consistent — establishing a visual foundation that can grow with the brand.
Deliverables
Logo Design • Visual Identity • Typography • Color Direction • Brand Presentation
The result is a clean and confident identity designed to give Sirby a recognizable visual presence.
Project Type: Brand Identity / Logo Design
Role: Graphic Designer & Brand Identity Designer
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Orla Wear® | Streetwear Brand Identity
A bold visual identity created for Orla Wear®, a contemporary streetwear brand rooted in Portugal and inspired by urban culture.
The creative direction focused on building an identity that feels bold, authentic, modern, and instantly recognizable.
The identity combines a high-contrast black and neon yellow palette with bold geometric typography and minimal graphic elements.
The system was designed to work seamlessly across fashion, packaging, digital platforms, and physical brand experiences.
Brand Essence
BOLD. AUTHENTIC. PORTUGUESE.
The goal was to create more than a visual identity a recognizable streetwear language that could grow with the brand and remain consistent across every touch point.
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Logo & Brand Identity Design for Theraphy Center | Applause ABA
This project showcases a modern minimalist logo design created for a growing business. The goal was to build a clean, professional, and memorable brand identity using simple typography and refined visual balance.
As a professional logo designer, I focused on creating a custom logo design that is versatile, scalable, and instantly recognizable across digital and print platforms.
This modern logo design is ideal for startups and businesses looking to establish a strong visual presence with a professional and minimalist brand identity.
Modern Logo Design | Minimalist & Custom & Professional Logo
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A business card is just paper... until it represents your story.
Today, I designed my own personal branding card.
Not because I needed another design for my portfolio.
But because I wanted something that represents who I am as a designer.
Every logo I create, every brand I build, and every project I complete adds another chapter to this journey.
This card isn't just my name and contact details.
It's a reminder that I'm building a brand—not just doing freelance work.
Here's to creating more, learning more, and connecting with amazing people along the way.
What do you think of the design? I'd love to hear your feedback.
#PersonalBranding #GraphicDesigner #BrandIdentity #BusinessCard #VisualBranding #LogoDesigner #Freelancing #CreativeJourney #DesignCommunity #BuildingInPublic
I create high-quality, professional social media post designs that help businesses, startups, creators, entrepreneurs and growing brands build a strong online presence with visually engaging, consistent and branded content all at an affordable, budget-friendly price.
My social media design service focuses on creating eye-catching graphics, engaging layouts and professional branded content that communicates your message clearly and makes your business stand out across social media platforms.
WHAT I OFFER SOCIAL MEDIA GRAPHIC DESIGN
• Custom social media post design
• Instagram post design and branded graphics
• Instagram carousel design and multi-slide posts
• Instagram Story design and promotional content
• Facebook post design and business graphics
• LinkedIn post design and professional content
• Pinterest pins and promotional graphics
• YouTube thumbnails and channel graphics
• Educational posts, tips and informative graphics
• Quote posts and motivational social media designs
• Product showcase posts and product promotions
• Brand awareness and business announcement posts
• Event announcements and special occasion graphics
• Testimonials, customer reviews and social proof posts
• Infographics and data-driven social media content
• Branded social media templates and reusable layouts
• Consistent typography, colours and visual identity
• Platform-specific sizes and formats
• High-resolution JPG and PNG exports
• Editable source files where included in the agreed scope
CUSTOM SOCIAL MEDIA CONTENT FOR YOUR BRAND
Whether you need Instagram post design, Facebook graphics, LinkedIn content, carousel posts, promotional graphics or a complete set of branded social media posts, I create designs tailored to your business, audience, visual identity and content goals.
I can work with your existing logo, brand guidelines, photographs, text and content ideas, or develop a creative visual direction based on your requirements.
My goal is to make your social media presence look professional and consistent. I combine graphic design, typography, colour, spacing, visual hierarchy and creative composition to produce content that is attractive, easy to read and aligned with your brand.
SOCIAL MEDIA CONTENT PACKAGES AT AN AFFORDABLE BUDGET
You receive high-quality social media graphic design at a budget-friendly price without compromising on creativity, professionalism or attention to detail.
Whether you are a small business, e-commerce brand, startup, marketing agency, personal brand, beauty business, restaurant or online creator, I can tailor a set of social media designs to your requirements and budget.
I focus on original, brand-consistent designs rather than simply reusing generic templates. Your posts can follow an established visual style so your Instagram feed, Facebook page and other social channels look cohesive and recognisable.
UNLIMITED REVISIONS & MONEY-BACK GUARANTEE
I provide unlimited revisions within the agreed project scope until you are happy with the final deliverables, plus a 100% money-back guarantee if you are not satisfied with the completed work.
Whether you need a few social media posts, a complete Instagram carousel set, branded content templates or an ongoing collection of social media graphics, I can create a tailored package for your needs.
For larger monthly content packages, multiple brands, extensive carousel designs or ongoing social media design support, I can provide a custom quote based on your requirements.
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I create high-quality, scroll-stopping static ad designs and professional advertising creatives that help businesses, startups, e-commerce brands, SaaS companies and agencies capture attention, communicate their offers and encourage customers to take action all at an affordable, budget-friendly price.
My static ad design service focuses on creating visually compelling, brand-consistent and conversion-focused ad creatives for paid social campaigns, digital advertising, product promotions and marketing campaigns. Every design combines strong visual hierarchy, persuasive messaging, professional typography and clear calls to action to make your offer stand out in a competitive advertising environment.
WHAT I OFFER
• Custom static ad design and advertising creatives
• Facebook ad design and Meta ad creatives
• Instagram feed, Story and promotional ad design
• LinkedIn static ads for B2B and SaaS companies
• Google Display ad design
• E-commerce and product advertising creatives
• DTC (direct-to-consumer) ad design
• SaaS and technology ad creatives
• Product launch and promotional ad design
• Sales, discount and special-offer advertisements
• Lead-generation and brand-awareness ad creatives
• Testimonial, customer-review and social-proof ads
• Product feature and benefit-focused advertisements
• Comparison ads and problem-solution creatives
• Single-image ads and carousel ad graphics
• Multiple creative variations for A/B testing
• Different ad sizes and platform-ready formats
• High-resolution JPG and PNG exports
• Editable source files where included in the agreed scope
STATIC AD DESIGN FOR YOUR BUSINESS
Whether you need Facebook ads, Instagram ads, Meta advertising creatives, LinkedIn ads, Google Display ads, SaaS advertising graphics or e-commerce product ads, I create designs tailored to your brand, audience, offer and campaign objectives.
I can work with your existing brand guidelines, product images, landing page, ad copy and creative brief, or develop the visual direction from scratch. I focus on making the main benefit immediately clear, presenting your product professionally and guiding viewers towards a clear call to action.
My static advertising designs are suitable for startups, small businesses, marketing agencies, online stores, beauty and skincare brands, fashion businesses, consumer products, SaaS companies and growing e-commerce brands.
AD CREATIVE VARIATIONS FOR TESTING
Need more than one design? I can develop multiple static ad creatives using different headlines, hooks, layouts, product angles and visual concepts. This gives your marketing team a practical set of creative variations to test across advertising campaigns.
HIGH QUALITY AT AN AFFORDABLE BUDGET
My goal is to deliver professional-quality static ad designs at a budget-friendly price without compromising on creativity, visual quality, brand consistency or attention to detail. You receive designs tailored to your business rather than generic templates that look like everyone else's ads.
UNLIMITED REVISIONS & MONEY-BACK GUARANTEE
I provide unlimited revisions until you are happy with the agreed final deliverables, plus a 100% money-back guarantee if you are not satisfied with the completed work.
Whether you need a single static advertisement, a set of Facebook and Instagram ads, B2B SaaS creatives, e-commerce product ads or a complete static ad campaign, I can tailor the service to your goals and budget.
For larger campaigns, multiple products, extensive creative testing, additional ad formats or ongoing monthly ad design support, I can provide a custom quote based on your requirements.
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I provide complete brand identity design and professional branding services at an affordable, budget-friendly price, helping startups, small businesses, entrepreneurs, e-commerce brands and established companies build a memorable, consistent and professional brand.
From custom logo design and brand strategy to visual identity, brand guidelines, business stationery, social media branding and marketing materials, I create a complete branding package tailored to your business, target audience and goals.
Whether you are launching a new business, building a startup brand or rebranding an existing company, you get high-quality branding design without the high agency costs.
WHAT'S INCLUDED IN YOUR COMPLETE BRANDING PACKAGE
1. Brand Discovery & Creative Direction
Brand discovery and visual direction
Moodboard and design inspiration
Brand personality and visual style
Creative direction aligned with your target audience
2. Complete Logo Design
Custom primary logo
Secondary logo variations
Submark, brand icon or logo symbol
Horizontal and vertical logo layouts where appropriate
Light, dark and full-colour logo versions
3. Complete Visual Identity
Professional brand colour palette
Colour codes for digital and print use
Brand typography and font pairing
Supporting graphic elements, patterns and icons
Consistent visual style for your brand
4. Brand Guidelines
Professional brand guidelines PDF
Logo usage and placement rules
Colour and typography guidelines
Logo variations and background applications
Instructions for maintaining brand consistency
5. Business Stationery & Corporate Branding
Business card design
Letterhead design
Email signature design
Invoice or document template design
Other agreed branded stationery materials
6. Social Media Branding Kit
Social media profile image
Branded cover or banner graphics
Custom social media post templates
Instagram post and Story templates
Consistent social media colours, typography and visual styling
7. Marketing & Brand Collateral
Flyer and promotional graphic design
Brochure or company profile design
Branded presentation elements
Marketing and advertising graphics
Packaging or product label design where included in the agreed project scope
8. Final Files & Deliverables
High-resolution PNG and JPG files
Print-ready PDF files
Vector logo files in SVG and other agreed formats
Editable source files
Organised digital and print assets
Professional brand presentation mockups
WHY CHOOSE MY COMPLETE BRANDING SERVICE?
I don't just design a logo. I create a cohesive brand identity that helps your business look professional across websites, social media, packaging, stationery, advertising and other customer touchpoints.
You receive a complete, consistent visual branding system designed around your business rather than disconnected graphics or generic templates.
My goal is to make professional branding accessible to businesses of all sizes. I offer affordable pricing without compromising on creativity, visual quality, attention to detail or professional delivery.
UNLIMITED REVISIONS & MONEY-BACK GUARANTEE
You receive unlimited revisions until you are happy with the agreed deliverables, along with a 100% money-back guarantee if you are not satisfied with the completed work.
Whether you need a complete startup branding package, small business branding, corporate brand identity, e-commerce branding, rebranding or a full visual identity system, I can tailor the service to your requirements and budget.
Let's build a professional, memorable brand that gives your business a consistent identity and helps it stand out from the competition.
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I create high-quality brand identity designs that help businesses, startups, founders and growing brands build a professional, memorable and consistent visual presence at an affordable budget.
My brand identity design service combines logo design, visual identity, typography, colour systems and branded applications to create a complete identity that communicates your brand clearly and builds trust with your audience.
What I deliver:
• Custom logo design and professional logo variations
• Complete brand identity design
• Visual identity system
• Brand colour palette and colour guidelines
• Typography and font selection
• Logo usage and spacing guidelines
• Brand style and visual direction
• Brand guidelines and identity guide
• Business card and stationery design
• Social media brand assets
• Marketing and promotional brand materials
• Packaging and label applications where required
• Presentation and document branding
• Digital and print brand applications
• High-resolution JPG, PNG, PDF and SVG files
• Editable Adobe Illustrator, Photoshop or Figma source files
I don't just design a logo. I create a complete visual identity system that gives your business a consistent and recognizable look across your website, social media, packaging, marketing materials, print and other customer touchpoints.
Whether you are launching a new business, creating a startup brand, rebranding an established company or refreshing an outdated visual identity, I develop branding tailored to your industry, target audience and business goals.
I can create brand identities for startups, SaaS companies, technology businesses, e-commerce brands, fashion and beauty businesses, restaurants, agencies, professional services and other growing businesses.
My process combines strategic visual direction with thoughtful logo design, typography, colour, composition and brand consistency so your identity looks professional and works effectively across different formats and platforms.
I can work from your existing brand strategy, brief, moodboard or references, or develop the complete visual direction from scratch.
You get high-quality professional brand identity design at an affordable and budget-friendly price without compromising on creativity, originality, attention to detail or presentation quality.
I provide unlimited revisions until you are happy with the agreed final deliverables, plus a 100% money-back guarantee if you are not satisfied with the completed work.
For complete rebranding projects, extensive brand guidelines, multiple brand applications, packaging systems, visual identity systems or larger corporate branding projects, I can provide a tailored quote based on your requirements.