Projects using Microsoft Word in IndiaProjects using Microsoft Word in IndiaCONTENT Is More Than POSTING
While writing about this, I actually started reflecting on my own work.
This made me question myself,
“I am working on my brand but somewhere not really communicating about this.”
When I started analysing what I am doing, I realised that I have already communicated many things very clearly through my posts.
What I am doing.
How I am doing it.
Why I am doing it.
Because, my focus has mostly been on clarity and observations.
I think, step by step, as I am building my journey, people are also getting to know more about me through my content.
This also made me think about how we consume content on different social media platforms.
Whether it is LinkedIn, Quora, Medium or any other platform, we consume many different types of content.
Some content is based on personal insights and experiences.
I observe that this type of content tends to connect more naturally, but it is not necessarily created for brands.
Sometimes, even very well-written content related to brands, which is strong from a strategy perspective, still gets ignored.
This made me understand that the problem is not always the content.
Sometimes, the problem can be with its relevance to the audience.
But before creating content, we should exactly know:
“What is the actual focus of this content?”
When I read content, I have a habit of understanding its core insight.
Once I understand the core insight, it becomes easier for me to understand what the content is trying to communicate and what strategy may be behind it.
“In fact, this is also how I approach my own content.”
The niche, the audience and the relevance of the content are some of the most important parts of creating content.
Because regular posting is not the only thing that matters.
What matters is understanding what the content is communicating to the audience and whether it is actually relevant to them.
Maybe a brand can create content regularly.
But if we do not understand what that content is actually communicating, then are we really communicating?
Content can fill a calendar.
But communication needs relevance.
Share your thoughts.
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