Mehjabeen Naaz
Content Writer | Copywriter | Blog Writer | SEO writer
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Ever been ready to go somewhere, only to hear “No” from the first auto you stop? 😭:
That was the thought behind this ZIPPY ad. I wanted to turn a familiar frustration into a simple before-and-after story, with the product naturally becoming the solution.
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This is a self-initiated SMS copywriting practice project for a fashion sale. 🛍️
I tried to keep the copy short, catchy and easy to understand while making sure the main offer stands out. I also added a little urgency with the “sale ends tomorrow” line and a simple CTA to encourage people to shop.💫
This project helped me practice writing promotional copy that gets the important information across without making the message too long.
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This is a self-initiated copywriting practice project created around a fictional Bali travel campaign. The goal was to create promotional copy that captures the feeling of escaping the everyday routine and experiencing Bali’s beaches, sunsets, and relaxed atmosphere.🌊
I focused on developing an attention-grabbing headline, persuasive travel messaging, and a clear call-to-action that encourages the audience to take the next step. The project allowed me to practice writing short-form promotional copy designed to work alongside visuals.
Main CTA: “Book Your Escape.”
This personal project was created as part of my copywriting portfolio to practice travel, lifestyle, and advertising copy.
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One Step Behind is a reflective article about the feeling of falling behind in life, especially when comparing ourselves to others through social media. It explores self-comparison, the meaning of success, and the pressure to follow a certain timeline, while encouraging readers to focus on their own growth and journey.
I wrote this piece to make the topic feel personal and relatable rather than simply giving advice. Through personal reflection, examples, and a message about accepting different paths in life, the article encourages readers to look at their own progress instead of constantly measuring it against others.
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