AI Content Creation Projects in IndiaAI Content Creation Projects in India
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Cover image for The era of the specialist
The era of the specialist is over, and honestly, good. First Data Scientist, then UI/UX, and lately I've been making AI visuals- both pictures and videos. Here's what I got wrong first. Most AI videos are bad because people ask it to make a whole scene. You write a paragraph, hope for the best, and do it again. It's like a slot machine with a monthly fee. So I stopped writing prompts and started giving it pictures. I made a still first. A still is easy to judge and easy to throw away. If the light and the crop are right, I have made every decision before anything moves. Then I animated that still. Six seconds. One job. Nothing else moves. Then the fun part. I took the last frame of that clip and used it as the first frame of the next one. That frame had a hairline crack across a mirror. So the second generation didn't need a mirror described to it. It already had one. Cracked. Lit the way I lit it. All it had to do was break the thing. And lo and behold, within three iterations, I achieved my anticipated result and merged the videos together. So, personal lesson is to develop such videos upon last frames from the desired output produced- akin to the software development WATERFALL model- damn, once a techie, always a techie :P - what a complex and narrowly understandable analogy. So: how was it? Be honest. And what say you? Do you agree with my hook?
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Cover image for Soul Foods | AI Content
Soul Foods | AI Content Engine That Cut Production Time by 60% A healthy snack brand with real retail traction, given a social presence that runs like a system instead of a scramble. Overview Soul Foods is a Canadian D2C brand making flavoured makhana (roasted fox nuts), a high-protein, vegan alternative to chips, sold online and in 20+ stores across British Columbia. The brand was growing fast but had no in-house content team, and social had become the bottleneck: inconsistent posting, no defined voice, and content creation eating founder time. The challenge Produce consistent, on-brand social content for a food brand, without hiring a team, and without the quality drop that usually comes with AI-generated content. What I built A brand voice and content pillar framework tailored to a healthy-snacking audience. 30-day content calendars delivered ready to publish: captions, hashtags, and posting schedule. An AI video production workflow (script → AI generation → edit) for short-form content at scale. A repeatable monthly system the brand can run with minimal input.
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