This is my submission for the CapCut Design Studio Challenge π¬β¨, where I chose Direction A: CapCut as a Different Industry.
For this concept, I reimagined CapCut as a cultural streetwear label ππ₯ - a fashion brand built on the idea of remixing identity.
Inspired by CapCutβs language of cutting, layering, and transforming, the brand shifts from a creative editing tool into a wearable expression of culture, movement, and individuality πβ‘. Every piece carries the energy of modern creator culture while blending it with handcrafted cultural details, embroidered textures, bold silhouettes, and flame-inspired visual elements π§΅π₯.
This is not just clothing; it is a new way of wearing your story.
The brand celebrates the new generation of creators - people who do not simply follow culture, but cut it, remix it, and make it their own βοΈπ¨.
Wear the Remix. π€π₯
The goal was simple: make the product impossible to ignore.π
Strong visuals, smooth pacing, and zero confusion.π
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Designed social media creatives that help brands stand out and connect with their audience through clean, engaging visuals.π
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Created this AI-powered trailer to showcase how storytelling and technology can come together to produce cinematic visuals. π
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Designed a pitch deck that communicates vision, value, and impact. Turning complex ideas into powerful visual stories. π
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Crafted to be seen. Animated to be remembered. πΊβ¨
Beer can packaging design + motion reveal built for bold brands that donβt sit quietly on shelves.π
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Finally, my new motion design showreel is LIVE. π
Built with bold brands. Crafted with intention.
Every frame tells a story.π
Grateful for the incredible clients who trusted the vision.
More motion. Bigger impact. π₯π
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A full-cycle logo development process starting with conceptual sketches, evolving into a refined visual identity, and finalized through custom motion design.
The result: a logo that doesnβt just exist it performs. π
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This project involves creating dynamic and engaging logo motion animations for approximately 8 to 10 brands. The objective is to transform static logos into visually compelling animated identities that enhance brand recall and digital presence.
Each logo animation will be designed based on the brandβs personality, whether minimal, luxury, corporate, bold, or playful, ensuring the motion feels intentional and aligned rather than generic or over-stylised.
The animations will be optimised for social media platforms, websites, and digital campaigns, maintaining high visual quality and smooth transitions.