Soul Foods | AI Content Engine That Cut Production Time by 60%

A healthy snack brand with real retail traction, given a social presence that runs like a system instead of a scramble.

Overview Soul Foods is a Canadian D2C brand making flavoured makhana (roasted fox nuts), a high-protein, vegan alternative to chips, sold online and in 20+ stores across British Columbia. The brand was growing fast but had no in-house content team, and social had become the bottleneck: inconsistent posting, no defined voice, and content creation eating founder time.

The challenge Produce consistent, on-brand social content for a food brand, without hiring a team, and without the quality drop that usually comes with AI-generated content.

What I built A brand voice and content pillar framework tailored to a healthy-snacking audience. 30-day content calendars delivered ready to publish: captions, hashtags, and posting schedule. An AI video production workflow (script → AI generation → edit) for short-form content at scale. A repeatable monthly system the brand can run with minimal input.