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Soul Foods | AI Content Engine That Cut Production Time by 60%
A healthy snack brand with real retail traction, given a social presence that runs like a system instead of a scramble.
Overview
Soul Foods is a Canadian D2C brand making flavoured makhana (roasted fox nuts), a high-protein, vegan alternative to chips, sold online and in 20+ stores across British Columbia. The brand was growing fast but had no in-house content team, and social had become the bottleneck: inconsistent posting, no defined voice, and content creation eating founder time.
The challenge
Produce consistent, on-brand social content for a food brand, without hiring a team, and without the quality drop that usually comes with AI-generated content.
What I built
A brand voice and content pillar framework tailored to a healthy-snacking audience.
30-day content calendars delivered ready to publish: captions, hashtags, and posting schedule.
An AI video production workflow (script → AI generation → edit) for short-form content at scale.
A repeatable monthly system the brand can run with minimal input.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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You’ve got to be kidding me with some of the scope of work to price on production job postings I’ve seen. I think fiverr and upwork have been so detrimental to clients living in reality about pricing high quality creative work that you see absolute highway robbery budgets for a shit ton of work.
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This isn’t the 1950s anymore ladies and gents where you’re filling a grocery cart for $15.
This is where Contra stands above every other job board platform because despite seeing some postings on here that are living in lalaland, it’s not fiverr where you actually have the majority of jobs being outsourced for literal dollars and driving down what the work is worth industry wide.
Either way though, you get what you pay for and there’s nobody doing work for these prices outputting consistent great quality which is why you see these same clients with ridiculous turnover and always looking for new editors
Some people are wild out there
Project Link: Fondly
So, I've always had this issue: I don't know what to give my friends that they'll genuinely like. I also never know what to say when people ask what to give me.
The problem isn't the gifts themselves: it's the loss of a nice surprise. Wishlists take the surprise away, and saving my own gift ideas in Excel sheets takes it away too. I didn't know how to keep track. So, I built Fondly.
It sends you random suggestions: it could be a friend asking, or the app just trying to get your vibe. You never know! You can also add gifts for yourself or a friend into Vaults. Vaults remain unseen, only when it's for someone else do you get to use it to find the perfect gift.
It's basically using a recommendation algorithm, but instead of downright selling things, it's about surprises! A surprise could be bought, made by hand, or just spending time together. It preserves that moment of giving someone exactly what they want, and that shared, happy surprise.
The workflow:
Brainstorm with ChatGPT and Claude > Despair > Design with Canva > First Draft > Iteration > Find out I could have edited manually instead of wasting my messages > Final Draft!
Enjoy (the surprise)! 😄
❤️❤️