Brand Design Projects in IncheonBrand Design Projects in IncheonThe Studio PLASTIC BAG website was inspired by an airport —
a place where every journey begins.
My identity, a plastic bag drifting in the wind, is about freedom, weightlessness, and not forcing direction.
An airport felt like the right metaphor — a space of waiting, excitement, and possibility before taking off.
I wanted the site to capture that feeling.
Not just to show what I’ve made, but to tell why I make things —
to remind myself that design isn’t just about form,
but about meaning, timing, and the moments before something begins. 
![Cover image for [Mini Brand] Sprout rebranding](https://media.contra.com/image/upload/w_800,q_auto/dhbi99mlohsjimxfmpna.avif)
![Cover image for [Full Brand] School of Existence](https://media.contra.com/image/upload/w_800,q_auto,pg_48/zxxpogsdeq27fvcff9cn.jpeg)