[Mini Brand] Sprout rebranding
Selom Lee
Sprout is a vegan pick-up and delivery service in Itaewon, Seoul, serving up plant-based goodness with a fresh twist.
Think of this as a Mini Brand with big personality.
Breaking the “vegan branding = green” rule, I took inspiration from the full veggie palette—think eggplants, carrots, and a custom type logo with a sprout motif. Sprout’s identity stands out from the usual greens, bringing boldness to attract trend-savvy millennials and Gen Z.
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Posted Oct 27, 2024
Breaking the vegan branding norm for Sprout, a Seoul-based delivery service, with bold colors and custom type to attract millennial and Gen Z customers.
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