[Mini Brand] Sprout rebranding

Sprout is a vegan pick-up and delivery service in Itaewon, Seoul, serving up plant-based goodness with a fresh twist.

Think of this as a Mini Brand with big personality.

Breaking the “vegan branding = green” rule, I took inspiration from the full veggie palette—think eggplants, carrots, and a custom type logo with a sprout motif. Sprout’s identity stands out from the usual greens, bringing boldness to attract trend-savvy millennials and Gen Z.