In this project, the H&H branch of LG required new designs for their upcoming Amazon store launch. The e-commerce team provided a brief with the brand's identity, goals and product's selling points, alongside with copywriting for each product which help as a starting point for the design process.

Isa Knox and Sooryehan are both exclusive beauty lines developed by LG H&H. Isa Knox main brand value is "Beauty with Technology" while Sooryehan positions itself as "Traditional Recipes for Modern Women". For the Amazon store, rather than creating a whole new identity for both brands, we decided to take pieces of its current image (in Korea) and apply the right modifications to suit Western consumers.

Amazon Store Front Page

Thumbnails Images per Product

A+ Content Developmet

English Copywriting

Taking in consideration the brand's main value "Beauty with Technology", we developed a modern concept that could convay the advances of technology and the benefits these bring to a daily beauty routine. We also took the main colors used in the product and keep them to have congruence through and through.

For Sooryehan, the process was similar as with Isa Knox. We keep a clean and femenine design tone to align with their main value "Traditional Recipes for Modern Women". In both cases, all the information was provided in Korean by client so we also worked with the copy write directly, which helped to created a well-rounded product.