For this project we worked on package design, online & offline social media content and website for the upcoming sustainable lifestyle brand “refeely”. The product range consist on common cleaning house items like dish soap and fabric detergent. In this case the only material we had available to work with was the name and logo, developing a full brand image and concept was a must.

The first and most important challenge to tackle was the packaging. As the brand's main core value is its sustainable aspect, we had to design a package that showcase that feeling. Using milk packs was the solution found but we had to tackle another challenge: make it look as far as possible to an actual dairy product. After some interviews conducted, many had the concern that people (specially kids) would find the design too similar to milk or other drinkable liquids and consume it by accident. We used muted colors that are not typically used with these packages and a more "mature" design style that would usually not be associated with kids.

Other key component in this project was to create online presence. This included a website and social media content, specially for instagram. Since the main selling channel was projected to be e-commerce platforms, this was a very important step to develop in the project.