Brand Development for GC Pharma

GC Pharma is one of the biggest pharmaceutical companies in Korea. For this project we were requested to create a brand concept for their probiotics line to be sold in the United States. All the pieces created are to be use on online platforms/e-commerce sites like Instagram and Amazon.

Product research for this project was absolutely crucial as we were dealing with health related products. Settling for the concept of "health at your hands", we decided to go for a friendly and relatable image to give the consumer a feeling of ease and approachability. Each product of the line is design with a representative color, which we used as a base for our designs for continuity.

For the Amazon store layout we used the same principles as we applied in all the other pieces. We used the main color used in the original package in combination with new bright complementary tones to give the image of friendliness and avoid any stiff image typically associated with health-related products.