I grow brands with ads, content, and social strategy.
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I grow brands with ads, content, and social strategy.
Instagram Reels for physician led health publication
I edit his Instagram reels as part of the content and automation system I built for the publication.
- What I produce
B-roll reels: Short clips with on-screen hook text, each built from a long-form article on topics like blood pressure, PPI side effects, sunscreen, home birth and shift work.
Podcast clip reels: Cut-downs of guest interviews, built around the single strongest idea from each episode.
- How the reels convert
Each reel ends with a comment-keyword CTA (such as BIRTH, SHIFT or STACK) instead of a link in bio. When a viewer comments the keyword, a GoHighLevel automation sends them the article or episode by DM. That turns each reel into an entry point to the publication's subscriber funnel.
My role
1. Picked the article or episode angle for each reel and wrote the hook text
2. Edited the reels and on-screen text
3. Built the ManyChat keyword DM automations that each reel's CTA triggers
4. Tracked the reels in a Notion content calendar alongside the publication's carousels and posts
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A Nissan dealership with showrooms in West India needed launch videos for the new Nissan TEKTON. I directed two AI-generated video ads in Runway & ChatGPT, each aimed at a different buyer.
- Festive offer ad (9:16)
This is a premium, warm-toned walkthrough of the car timed to the festive season. Animated callouts (a dot, a leader line and a label) point to the features buyers care about: the Patrol-inspired grille, C-shaped LED lamps, R18 alloys, panoramic sunroof, tri-tone cabin, Google built-in, 17+ ADAS features and 5-star Bharat NCAP safety. It ends on the festive offer and the dealership's contact details.
- Off-road ad (9:16)
This is a bold, gritty vertical cut for adventure buyers on Reels and Shorts. It focuses on 212mm ground clearance, approach and departure angles, 280Nm torque, hill descent control and traction aids, shot against mountain trails, dust and rock.
My role:
1. Took every feature, spec and offer detail from the official brochure and offer creative
2. Wrote the shot list, camera direction and visual style for both ads
3. Wrote the generation prompts and kept claims accurate to the car's real capability, so the off-road ad didn't oversell it
4. Planned the text overlays for post-production, so prices, offers and phone numbers render correctly
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Content Strategy & Marketing Automation for a Physician-Led Substack
Client: A physician-authored health publication
Role: Content Strategist & Marketing Automation Builder
Overview
Foundational Health is a physician-led Substack publication. I was brought on to turn a strong body of medical writing into a repeatable growth engine, building the content system, the automation behind it, and the analytics loop that tells us what actually converts paid subscribers.
I own the publication's content pipeline end to end: Substack strategy, Instagram content and DM automation in GoHighLevel, and the email marketing sequences, all produced in the author's voice.
What I Built
Data-driven content strategy
Ran a full analysis of 241 published Substack posts against email and conversion stats to find what drives paid subscriptions.
Identified that named-condition posts (e.g. specific conditions and protocols) and first-person transformation stories convert paid subscribers most efficiently and rebuilt the content calendar around that insight.
Documented findings in a Notion conversion-analysis page that now guides every content decision.
Content production system
Produce full content batches from each article: Instagram carousels, image posts, Substack notes, and link posts.
Run an ongoing reel format (short b-roll clip + on-screen hook + comment/DM call-to-action) designed to feed the automation rather than rely on link-in-bio.
Produce podcast clip reels from guest episodes.
Coverage to date spans articles on blood pressure, PPI side effects, home birth, sunscreen, and a shift worker's guide.
Marketing automation (GoHighLevel)
Built Instagram DM automation triggered by comment keywords that delivers the right article to the right reader automatically.
Designed sequenced follow-ups, e.g. deliver the article first, then the paired podcast episode a couple of hours later, to warm readers before the ask.
Email marketing
Wrote onboarding and nurture sequences in the author's voice.
Executed a full email migration from GoHighLevel to native Substack, consolidating the stack and cutting tool overhead.
Built the launch email sequence for the publication's first live monthly paid-subscriber Q&A session.
Central operations hub (Notion)
Built and populated a complete Notion workspace as the single source of truth:
Content calendar and Substack content board
Reader testimonials database (500+ entries)
Content strategy and conversion-analysis pages
Email marketing sequence library
Skills & Tools
Content strategy · Marketing automation · Email marketing · Copywriting (ghostwriting in client voice) · Social media management · Data analysis · GoHighLevel · Substack · Instagram · Notion
Results
Growth (May 1 → Aug 25, 2026):
Annual Recurring Revenue (ARR: +21.8%
Substack followers: +6.3%
Total subscribers: +5.2%
Paid subscribers: +4.7%
System & foundations:
241 posts analyzed to build the conversion-focused content strategy from evidence, not guesswork.
500+ reader testimonials organized into a reusable social-proof database.
Full content-to-automation pipeline built from scratch — every article now spins out into a coordinated set of posts, reels, DM flows, and emails.
Email infrastructure consolidated onto a single native platform.
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Video Editor | Reels, Shorts & YouTube | 15M+ Views
Video Editor | Reels, Shorts & YouTube | 15M+ Views
Where It Started: A Product Video I Never Posted
In 2023, for a class project, I made this 30-second video for a gaming mouse I owned. I set it up in the dark, let the lights do the talking, and cut it around the color shifts.
Then I never posted it.
Instead, my work took me into travel content. I spent time making reels for travel brands, and a few of those videos reached millions of views. I learned what holds attention, how to open a video, and how to keep people watching.
But this video stayed on my drive, and I kept coming back to it. It’s still the kind of work I enjoy most: taking an object, finding its mood, and making someone feel something about it in a few seconds.
So I’m posting it now, three years late, as a starting point for the product and brand videos I want to make more of. I’d cut it differently today, with a sharper opening and a clearer story, but I wanted to show where it began.
*Independent concept made during my studies, not affiliated with or commissioned by Zebronics.
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Story-Driven Travel Reel (Akihi Tales)
Role: Travel Video Editor
The Goal: Drive massive emotional engagement and bookings for Akihi Tales' 70km Ganga rafting expeditions by positioning adventure as the ultimate escape from routine life.
The Execution: Crafted a cinematic, emotion-led short-form edit using DaVinci Resolve. Built a highly relatable visual hook to stop the scroll, relying on rhythmic pacing, natural landscapes, and minimal text to let the destination sell itself.
The Result: 6.2M+ views, 698K+ likes, and 1K+ comments. Absolute proof that clean, emotion-driven storytelling consistently outperforms over-edited, flashy transitions in the travel niche.
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Seahawk Adventures Viral Reel
Role: Travel Video Editor
The Goal: Maximize reach and capture immediate attention for Seahawk Adventures' river rafting and kayaking packages in Rishikesh.
The Execution: Edited a high-energy, fast-paced Reel designed for instant scroll-stopping appeal. Utilized bold typography, striking color contrast, and a trend-driven structure to retain viewer attention. The edit prioritized rhythm and visual hooks in the opening frames to appeal to a broad, non-niche audience.
The Result: 3.4M+ views and 297K+ likes. Demonstrated that high-energy visuals and trend-aware execution can drive massive organic reach for adventure travel content.
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Adventure Package Instagram Carousel
Role: Travel Content Designer (Canva)
The Goal: Drive organic shares and bookings for Rishikesh adventure packages (rafting/bungee) without overwhelming users with heavy pricing text.
The Execution: Designed a clean, visual-first Instagram carousel entirely in Canva. Structured the swipe-flow to hook viewers with destination imagery, transition smoothly into scannable pricing, and end with a high-conversion call-to-action.
The Result: 2,381 shares, 900+ likes, and 92 comments. Proof that trend-aware design combined with clear pricing drives massive organic action for travel brands.
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Revolutionize Your Marketing: The Future of Digita
Crafting dynamic visual
Crafting dynamic visual
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Motion Designer & Video Ad Creative — 8 yrs, ex-agency
Detail-Oriented Community Assistant
Detail-Oriented Community Assistant
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Web, Brand and a 3D designer
Designing scroll-stopping creatives for product brands.
I edited this trailer for a dashcam for one of the clients. I'm Looking for some suggestion from fellow designer/editor.... Your suggestions are welcome😊
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What if a smart ring could feel as premium as a luxury accessory?
That was the direction behind these visuals — minimal, refined, and designed to make technology feel desirable.
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Skyline views, luxury living, premium branding ✨
Recent ad creatives for high-end real estate campaigns — Krishvi Escape & Skyline Estates.
#DesignPortfolio #RealEstateAds #VisualDesign
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This project showcases a premium presentation layout highlighting a series of high-conversion Social Media Creatives. The design approach is engineered for direct-to-consumer (DTC) e-commerce brands in the wellness, beauty, and luxury lifestyle sectors, focusing on a seamless blend of elevated aesthetics and strategic marketing.
Design Strategy & Layout Highlights
Typography Hierarchy: The main presentation utilizes an elegant, high-contrast serif typeface for the headers ("SOCIAL MEDIA CREATIVES"), paired with a fluid, organic script accent for a touch of luxury. The ad creatives use clean, accessible sans-serif typography designed for maximum readability on mobile feeds.
Color Story & Tone: A deeply cohesive, warm neutral color palette dominates the canvas—utilizing soft cream, warm beige, muted sage green, and striking contrast accents of deep charcoal and rich espresso brown.
Multi-Product Mockup Integration: As showcased in the image, the composition features an array of modular square grid layouts alongside a central smartphone UI mockup. This setup effectively demonstrates how the campaign assets transition seamlessly from Instagram grid posts to high-impact mobile stories or reels.
Visual Styling: The entire layout leverages soft, natural leaf and window-pane shadow overlays, raw stone styling elements, and warm, minimalist photography to communicate a sense of "quiet luxury" and organic purity.
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