Where It Started: A Product

Where It Started: A Product Video I Never Posted

In 2023, for a class project, I made this 30-second video for a gaming mouse I owned. I set it up in the dark, let the lights do the talking, and cut it around the color shifts.

Then I never posted it.

Instead, my work took me into travel content. I spent time making reels for travel brands, and a few of those videos reached millions of views. I learned what holds attention, how to open a video, and how to keep people watching.

But this video stayed on my drive, and I kept coming back to it. It’s still the kind of work I enjoy most: taking an object, finding its mood, and making someone feel something about it in a few seconds.

So I’m posting it now, three years late, as a starting point for the product and brand videos I want to make more of. I’d cut it differently today, with a sharper opening and a clearer story, but I wanted to show where it began.

*Independent concept made during my studies, not affiliated with or commissioned by Zebronics.