Freelancers in HammontonFreelancers in Hammonton
Medical content that anyone can understand.
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Medical content that anyone can understand.
AI App Dev & Business Strategy Consultant
AI App Dev & Business Strategy Consultant
Web Designer | Website Support, Maintenance, and Updates
Web Designer | Website Support, Maintenance, and Updates
Email & Retention Marketing | Klaviyo + Shopify, 20+ Years
New to Contra
Email & Retention Marketing | Klaviyo + Shopify, 20+ Years
Cover image for I started in retail. Store
I started in retail. Store manager, then customer service, then marketing. No college degree. Everything I know about ecommerce, I learned by doing the work for 20+ years. So when AI showed up, I did what I've always done. I tried it on real work. In my work leading marketing and customer experience at a DTC wine and spirits retailer, I've built 18 AI workflows. They handle email builds, QA testing, fact checking and reporting. Together they save my team about 20 hours a week. Here's what I've learned. AI is fast at the first draft. It is not good at knowing your customer. It doesn't know which email your best customers open every time. It doesn't know that a discount in week one trains people to wait for the next one. That part still takes someone who has watched real customers for years. So I split the work. AI drafts, checks and organizes. I decide what goes out. The holiday email series below is a sample I built for an invented winery, with Claude. AI did the drafting and layout. The strategy, the calendar and the product placement came from me. I'm not hiding the AI. I think it's the reason a small team can now do what used to take a whole department. If you want that for your brand, I'll help you build your calendar and show you how to run it on repeat, so your overhead stays low. How are you using AI in your marketing right now? What's working, and what still needs a human? started in retail. Store manager, then customer service, then marketing. No college degree. Everything I know about ecommerce, I learned by doing the work for 20+ years. So when AI showed up, I did what I've always done. I tried it on real work. In my work leading marketing and customer experience at a DTC wine and spirits retailer, I've built 18 AI workflows. They handle email builds, QA testing, fact checking and reporting. Together they save my team about 20 hours a week. Here's what I've learned. AI is fast at the first draft. It is not good at knowing your customer. It doesn't know which email your best customers open every time. It doesn't know that a discount in week one trains people to wait for the next one. That part still takes someone who has watched real customers for years. So I split the work. AI drafts, checks and organizes. I decide what goes out. The holiday email series below is a sample I built for an invented winery, with Claude. AI did the drafting and layout. The strategy, the calendar and the product placement came from me. I'm not hiding the AI. I think it's the reason a small team can now do what used to take a whole department. If you want that for your brand, I'll help you build your calendar and show you how to run it on repeat, so your overhead stays low. How are you using AI in your marketing right now? What's working, and what still needs a human?
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Game Developer | Software Developer
Game Developer | Software Developer
Practical technology, custom tools and digital production.
New to Contra
Practical technology, custom tools and digital production.
Building the future with creativity, technology, and fun!
    5.0
    Rating
Building the future with creativity, technology, and fun!