I made a $3 million change to a product website.
I didn't write new copy. I didn't change the colors. I didn't redesign the whole thing.
I just made the product visible.
I was working on a website for a company selling high ticket solar panel fences. The product was impressive. The problem was simple.
Homeowners and contractors were being asked to spend thousands on something they couldn't fully see or understand.
So I used AI to generate an exploded 3D diagram of the fence panel — pulled apart layer by layer. Every component. Every layer. Right there on the page.
Because here's what I've learned about expensive products:
People don't buy what they can't understand.
A contractor needs to see what he's installing before he commits.
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Spa Website Redesign | WordPress & Elementor
Palm Cove Retreat Day Spa needed a homepage that better reflected the quality of its services and created a stronger first impression for visitors. This project focused on redesigning the homepage to improve clarity, simplify the user journey, and make it easier for potential customers to explore treatments and book appointments.
The original homepage contained multiple competing elements that distracted visitors from the spa's core services. Important information was difficult to scan, the messaging lacked a clear focus, and there was no obvious path for users to book an appointment or explore the spa's treatment packages. The spa also wanted a branded banner with a QR code that customers could scan to access the digital spa menu while visiting the location.
Instead of simply updating the design, I restructured the homepage around the customer journey. The new homepage immediately communicates the spa's value, supported by calming visuals, concise messaging, and clear calls to action for booking appointments and viewing spa packages. To improve the in-store experience, I also designed a branded promotional banner featuring a QR code that links directly to the spa's online menu, allowing customers to browse treatments from their phones.
Key Features
- WordPress Website Redesign
- Elementor Development
- Responsive Website Design
- Homepage UX Redesign
- Clear Calls to Action
- Spa Packages Section
- Appointment Booking Buttons
- QR Code Banner Design
Mobile-Friendly Layout Applied on-page SEO best practices, including optimized page titles, meta descriptions, heading hierarchy, image alt text, and internal linking. The homepage was also structured to improve content readability for both users and search engines. Optimized images, improved page structure, and ensured the redesigned homepage delivers a fast and responsive experience across desktop, tablet, and mobile devices.
Tools Used: WordPress, Elementor, Canva, Rank Math SEO, Google Analytics 4, Microsoft Clarity, LiteSpeed Cache.
The redesigned homepage gives Palm Cove Retreat Day Spa a cleaner and more professional online presence that better reflects its brand. Visitors can quickly understand the spa's services, navigate to treatment packages, and book appointments with confidence. The addition of the QR code banner also connects the spa's physical location with its digital experience, making it easier for customers to access the online menu from anywhere.
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Rodale Institute: WordPress Website Design and Teachable Course Setup
I designed and built the WordPress website for Rodale Institute, a nonprofit agricultural research and education organization, and set up their online learning platform on Teachable. The project spanned a full nonprofit site with research, education, and consulting content, plus a separate branded course platform for their online learning programs.
What I delivered:
Custom WordPress website design and build, including homepage, research and science sections, education hub, consulting pages, and blog
Gravity Forms setup for newsletter signups and lead capture across multiple site sections
Google Tag Manager integration for site tracking and analytics
Full navigation architecture across a large multi section nonprofit site (research, education, training programs, consulting, events, and donations)
Teachable course platform setup for Rodale Institute's Online Courses, including course structure and branding to match the main site
Responsive design across desktop, tablet, and mobile
Integration points connecting the main WordPress site to external tools including the Teachable course platform and Square Online store
Skills: WordPress Website Design, WordPress Development, Teachable Course Setup, Teachable Expert, Nonprofit Website Design, Gravity Forms Setup, Google Tag Manager, Website Information Architecture, Online Course Platform Setup, Responsive Web Design, Lead Capture Form Setup
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Luxury Concierge Website.
To make a digital interface that shows how great the service is at a high-end concierge. The goal was to make it feel like a "digital private club" that would appeal to wealthy people.
The Approach
Minimalist Elegance: A "less is more" UI that makes things feel more exclusive.
Lifestyle-First Imagery: Put high-quality images that sell the experience, not just the service, at the top of the list.
Seamless UX: Made it easy for clients who value their time above all else to get around.
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Kajabi Website Design for a Mindset Coaching Brand
Designed a premium, conversion-focused Kajabi website for a mindset coaching and personal development brand.
The website was structured to clearly communicate the brand’s value, guide visitors toward coaching and digital products, and create a polished experience for potential clients and course buyers. I focused on clean visual hierarchy, strong typography, intuitive navigation, strategic CTAs, responsive layouts, and a cohesive luxury-inspired brand aesthetic.
Key focus: Kajabi Website Design, UI/UX Design, Conversion-Focused Design, Landing Page Design, Coaching Website, Digital Product Showcase, Responsive Web Design.
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