Outbound Operators Website Redesign

Umar

Umar Sulaiman Mailafiya(Farouqk)

Verified

Outbound Operators Complete Website Redesign

How it Started

Outbound Operators had an existing website, but it wasn’t keeping up with their ambition. As a B2B agency connecting founders, sales executives, and SDRs with top-tier outbound strategies, their site needed to scream value, clarity, and conversion.
The old design was clunky, lacked focus, and failed to showcase their expertise. They wanted a stunning, clean redesign with new pages to drive engagement and clearly communicate their unique value proposition. Having previously redesigned their cofounder Ronen’s personal website, I was thrilled when he approached me to reimagine their agency site—a project that let my creativity run wild.
 Before & After - Outbound Operators Landing Page
Before & After - Outbound Operators Landing Page

My Role

This was a solo mission where I wore all hats: UX design, copywriting, visual direction, and implementation. I worked closely with Ronen to align on their vision, then delivered a fully redesigned site built in WordPress. Using Figma for prototyping, I crafted every pixel and word to reflect their bold brand and conversion-driven goals.
Mobile View -  Responsive Layout Design
Mobile View - Responsive Layout Design

Reimagining the Experience

The original site was a mess—disjointed layouts, vague messaging, and no clear path to conversion. My goal was to create a sleek, modern design that felt intuitive and screamed “we’re the experts you trust.” Here’s how I tackled it:
Leveraged their existing branding (logo and color scheme) but refined it with a cohesive design system—bold accents, clean lines, and a professional yet approachable aesthetic.
Chose a sharp, modern typeface to elevate readability and authority.
Rewrote dense copy into concise, punchy content that spoke directly to their audience’s pain points. The result was a site that felt like a conversation with a trusted partner, guiding users effortlessly toward action.

Designing for Decision-Makers

The site needed to resonate with two key audiences:
Founders seeking scalable outbound solutions.
Sales executives looking to boost team performance.
To balance these, I made every element conversion-focused:
Crafted clear, compelling CTA like “Book a Free Call”.
Designed modular layouts for easy navigation, ensuring key info was always one click away.
Used high-impact visuals that aligned with their brand to convey trust and expertise.
New pages included:
Home(Landing Page): A bold entry point highlighting their value proposition.
About Us: A story-driven page showcasing their mission, vision and team.
Open Roles: A dedicated hub for clients to explore available talent.
Free Resources: A conversion magnet page offering guides and tools for SDRs and executives.

Copywriting with Purpose

Writing copy was a core part of the process. I ditched jargon-heavy text for clear, benefit-driven messaging that spoke directly to founders, executives, and SDRs. Headlines were bold yet simple, body copy was scannable, and CTAs were crafted to spark action without feeling pushy. Every word was designed to reinforce their expertise and drive conversions.
Full Landing Page Preview

From Vision to Reality

In Figma, I prototyped every page to ensure a flawless user flow before moving to WordPress for development. I incorporated their branding seamlessly—bold colors, clean layouts, and subtle animations to make the site feel alive. The live preview (https://www.outboundoperators.com/) showcases the final product: a stunning, user-friendly site that’s as functional as it is beautiful.

Final Thoughts

Delivering four key pages—Home, About Us, Open Roles, and Free Resources—in just 10 days was intense but rewarding. Ronen and the team were blown away by how the redesign captured their brand’s essence while driving conversions. The site now feels like an extension of their mission, converting visitors into leads with clarity and style.
I loved the creative freedom this project offered, from crafting persuasive copy to designing a sleek, modern interface. If I had more time, I’d experiment with advanced animations to add even more polish.

Let’s Work Together

Ready to transform your own website? Book a discovery call with me at
Like this project

What the client had to say

Umar is excellent at designing clean and modern websites, he turned our lousy looking site into an enterprise grade page - I highly recommend working with him. I would work with him again in the future.

Ronen Pessar, Outbound Operators

Jul 29, 2025, Client

Posted Jul 21, 2025

Redesigned Outbound Operators' website for better engagement and conversion.

Likes

1

Views

2

Timeline

Jun 27, 2025 - Jul 10, 2025

Clients

Outbound Operators