Projects using LinkedIn in EnfieldProjects using LinkedIn in EnfieldC-level financial leaders needed strategic ghostwriting to transform complex executive visions into compliant, influential content. I implemented a three-layer content architecture: Pillar Content (white papers and flagship reports, 2,000–3,000 words), Derivative Assets (executive summaries, LinkedIn posts, newsletters), and Micro-Content (quotes, datapoints, infographics). Applied the Data–Research–Storytelling framework, integrated ESG perspectives into earnings call narratives, and ensured full regulatory compliance with MiFID II and SEC guidelines. Delivered in English, Italian, and French.
Results: 9–12% reduction in capital costs for clients with strengthened financial narratives. Maximised content lifecycle across multiple channels. Enhanced earnings call credibility. Built sustained executive presence on LinkedIn. 
