Premium detailing ad for Envision Autoworx (Alfa Romeo feature).
Half‑page magazine layout focusing on a “zero compromise” message for members, with a 15% OFF detailing offer. I handled the full layout design, typography and image treatment to keep the car looking realistic while highlighting the hex light environment.
Listing and packaging redesign for REM Tape: adapted strip shape and color scheme, updated the ® symbol, QR code, barcode, and usage icons. Files are ready for Amazon and e-commerce.
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Brand identity for Legacy Real Estate Development, a boutique firm selling premium residential land parcels. Delivered a flexible logo system, trust-driven color palette (deep navy + silver), brand guidelines, and modular marketing assets. Result: 35% increase in qualified leads and 20% uplift in visit-to-contact conversion post-launch.
I pulled wine data while exploring a potential client space.
Not to pitch — to understand what’s actually changing.
I analyzed 120 trending wine videos.
342M views.
149K comments.
After filtering spam and shallow replies, I ended up with 1,200 high-signal comments.
What people were really talking about:
– “How much is too much?”
– “Red wine makes my face swell.”
– “It felt like a fine line.”
So instead of starting with branding ideas,I used those signals to design a new wine brand concept.
Clear labels.
Alcohol %, sulfites, pairing, occasion.
Wine you can evaluate before you pour.
This is the point:
Don’t guess what the market wants.
Listen to what it’s already saying.
Also used some testing for visual direction here in Instagram. Thank you everyone who is voted!
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One of my favorite consulting projects: we built several new venture concepts for Ashley and turned our HQ into a full walkthrough of their future.
Each room had a dedicated team and a new tech story to reveal—my role was to design the visual world that tied it all together, inspired by data flows, ML, and AI systems.