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Paul Stern's avatar
Paul Stern
proSt. Louis, USA
US-Based Brand Identity Designer with 15+ Years Experience
    5.0
    Rating
    7
    Followers
US-Based Brand Identity Designer with 15+ Years Experience
Cover image for REI Studio Rebrand and Visual Identity Project
REI Studio Rebrand and Visual Identity Project
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Cover image for Branding is a feeling....its not
Branding is a feeling....its not just the logo. It's everything you see, hear, and read. Everything you see here communicates a feeling of high-quality service, luxury, and a sense that not only will these guys will keep your property pristine, but will go above and beyond. This is exactly the task I was assigned to help Gattuso with, originally called "Lawn & Order". They wanted to land bigger clients, nicer neighborhoods, add all-season service packages, and break into the commercial space as well. Their name was holding them back. It didn't communicate the right feeling. We workshoped dozens of names and landed on the owner's family name...so they can build trust and recognition in the their local market by putting their name on the line. We then developed an elegant wordmark, brandmark, language, and a brand system that solidifies client expectation and elevates them as a serious and trusted partner.
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Cover image for Worked on a fun mascot
Worked on a fun mascot project recently. What are your thoughts?? Check out the case study... (https://contra.com/p/qZmBlYqq-lendama-brand-identity-development)
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Cover image for Lendama Brand Identity Development
Lendama Brand Identity Development
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Brand Designer(9)
승현 이's avatar
승현 이
St Charles, USA
Brand Strategist & Marketing PM
Brand Strategist & Marketing PM
Cover image for [Café & Bakery Visual Branding Series] Café & Bakery Visual ...
[Café & Bakery Visual Branding Series] Café & Bakery Visual Branding: Turning “Nice Places” into Recognizable Brands I’ve had the chance to work with three independent cafés and bakeries to shape how they show up visually — not just on social media, but at the counter where people order and decide what to try. Each space had its own personality: a wine-friendly café, a cozy bakery, and a local neighborhood spot. My role was to translate that feeling into tangible visuals — photos, menus, posters, signage — so that customers could feel the brand the moment they walked in, even before taking the first sip or bite.
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Cover image for [Airbnb: 2 Listings] Designing Stays That Guests Actually Wa...
[Airbnb: 2 Listings] Designing Stays That Guests Actually Want to Rebook Before working with big brands, I learned a lot about “experience design” by hosting. I launched and managed two Airbnb listings from scratch — and treated them like tiny, living brands. I handled everything from interior styling and photography to listing copy, pricing, and social media promotion. The goal was simple: make each stay feel so considered and warm that guests would both leave a great review and tell their friends. Over time, both listings reached Superhost status and maintained an average occupancy of over 90% per month. It was a small operation, but it taught me something I still use every day: details matter, and hospitality is one of the strongest forms of branding.
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Cover image for [adidas: Instagram + Activations] adidas Korea: Turning Offl...
[adidas: Instagram + Activations] adidas Korea: Turning Offline Energy into Social Stories For the past few seasons, I’ve been leading social for two adidas Korea Instagram channels — one for performance, one for Originals. My sweet spot is where brand, content, and operations meet: translating global assets and live events into local stories that actually resonate with people in Korea. From marathons and product launches to private community events, I plan how each moment will live online before it happens offline. That means one-take interviews, story formats that fans love to tap through, and wrap-up content that keeps the buzz going long after the event is over. This work has been about more than just posting: it’s about building a system that keeps a global brand human, local, and consistent over time.
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Cover image for [Christmas House: Character Brand Seasonal Pop-up] Christmas...
[Christmas House: Character Brand Seasonal Pop-up] Christmas House: From First Product Line to Full Seasonal Experience “Christmas House” was a seasonal pop-up built to launch a production company’s first-ever global character product line. Instead of just placing products on shelves, we turned the space into a cozy, story-driven house that made people want to linger, browse, and collect. I led the campaign end-to-end as PM — from concept and customer flow to merchandising and staffing. The activation not only achieved strong daily sales and steady visitor numbers, but also generated enough buzz to secure a sequel proposal for “Christmas House 2.”
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Brand Designer(2)
Mark Bult's avatar
Mark Bult
St. Louis, USA
🚀 Elevating Startups & Nonprofits with Design
🚀 Elevating Startups & Nonprofits with Design
Cover image for Rebranding an electronics manufacturer
Rebranding an electronics manufacturer
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Cover image for Logo & branding for a small food co.
Logo & branding for a small food co.
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Cover image for Logo & brand identity for a school
Logo & brand identity for a school
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Cover image for Nonprofit brand transformation
Nonprofit brand transformation
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Brand Designer(6)