[adidas: Instagram + Activations]

adidas Korea: Turning Offline Energy into Social Stories

For the past few seasons, I’ve been leading social for two adidas Korea Instagram channels — one for performance, one for Originals. My sweet spot is where brand, content, and operations meet: translating global assets and live events into local stories that actually resonate with people in Korea.

From marathons and product launches to private community events, I plan how each moment will live online before it happens offline. That means one-take interviews, story formats that fans love to tap through, and wrap-up content that keeps the buzz going long after the event is over.

This work has been about more than just posting: it’s about building a system that keeps a global brand human, local, and consistent over time.