Freelancers in Cleveland

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Logos, brand systems, and shelf-worthy book covers

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Logos, brand systems, and shelf-worthy book covers

Cover image for A small behind-the-scenes look at

A small behind-the-scenes look at the Juthour Olive Oil identity. This video shows part of the logo illustration process, from the initial drawing to seeing the mark applied on one of the packaging mockups. Since the full brand identity has already been shared, I wanted this post to focus more on the craft behind the mark and how it begins to live on the product. Sometimes the smallest details in a logo are what help the whole brand feel more grounded, intentional, and connected to its story.

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Recently, I expanded one of my brand identity projects into a new product line, and it reminded me how much branding goes beyond just a logo. For Juthoor, I expanded the existing visual identity into a spice product line by carrying the brand system across labels, lids, product photography, and a cohesive family of blends. The original identity already had its own personality, color story, typography, and visual direction. For this expansion, I focused on translating that foundation into a product line that felt cohesive, elevated, and true to the brand’s story. I wanted each product to feel distinct while still belonging to the same brand world. Traditional, warm, elegant, and rooted in cultural storytelling. The goal was for the new line to feel like a natural next chapter. Fresh, but still familiar. This is my favorite part of brand design. Creating a system that has enough personality to be memorable, but enough flexibility to grow with the business.

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Cover image for Reimagined cover for The Picture

Reimagined cover for The Picture of Dorian Gray by Oscar Wilde. The whole book turns on one idea: Dorian stays young and beautiful while his portrait quietly rots in his place, absorbing every sin. The painting becomes a mirror of who he really is while his outward appearance remains untouched. So I flipped the usual setup. The decaying figure lives inside the gilded frame, while Dorian himself becomes the shadow in the corner—faceless, reduced to two pale eyes watching what he’s become. That’s the part of the story I wanted on the shelf. Everything else builds around that idea: sickly green damask wallpaper for a Victorian drawing room gone to rot, a hand-drawn gold frame to represent beauty and vanity, and a restrained color palette where the only real color comes from the red of his tie and the blood. I then layered in distressed textures to make the cover feel less like a design and more like an object that’s been hanging in that house for far too long. The Picture of Dorian Gray is one of my favorite books of all time, so this was an especially fun project to bring to life.

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Cover image for Baity already had their look

Baity already had their look down. They just needed a way to bring it off the screen and into the real world. So I made them a flyer/poster: something you can actually hand to someone that still nudges them back online. The bread photoshoot (theirs!) did so much of the work, bringing all that warmth and texture you really can't fake. And the QR code handles the rest, turning a quick glance into an easy next step. Honestly, this is my favorite kind of work: brand systems that live beyond the logo. Every little touchpoint, from identity to print, should feel intentional, recognizable, and actually useful.

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Chattanooga, USA

Crafting Brand Visuals with Strategy

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expert

Expert

Crafting Brand Visuals with Strategy

Cover image for Diamond Club

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Concepts for a sunglasses brand

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AVNI Visual Identity & Lifestyle Brand Assets

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Cover image for Form & Feeling Reel Showcase

Form & Feeling Reel Showcase

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proChattanooga, USA

Product & Design Engineer

Product & Design Engineer

Temple Brand Identity Development

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Cover image for Temple Trading Platform Design

Temple Trading Platform Design

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Cover image for Cutting it close here, but

Cutting it close here, but I've been working on app called Hireable (https://joinhireable.com). The elevator pitch for joinhireable.com (https://joinhireable.com) is it's a AI career strategist that creates tailored ATS resumes based on a job description and your work experience. (It also has some other nifty features like a job 'Kanban' board tracking*, interview prep, and skill analysis). I had been working on it in AI Studio for the past month-ish, mainly focusing on functionality versus design. Normally I would do wireframes, high-fidelity design, prototypes, etc. but I joined this Google Stitch Challenge late so I've been shooting from the hip, and seeing what it could do (pew pew). I started with new branding and experimenting with different design systems. Then I went page by page, generating different layouts and interactions. 🪄 Hireable Google Stitch Link (https://stitch.withgoogle.com/projects/13861024330078633458) I'm used to working in Figma, Paper.design (https://Paper.design) and Wonder.so (https://Wonder.so), so part of me wishes I could sometimes get in there and cmd + click on an object and manually move it around or edit a vector myself. (It'd be awesome if you instantly switch back and forth between generating to hand-designing). There is Edit Text which is nice. It'd be nice if there was a layer panel too (to rearrange and hide things). I did run into a bug where if I deleted things, and later on, used undo/redo, all the previously deleted things came back (I've left them on my prototype board so you can see them). But overall it's been super fun to use, love the feature where you can watch it work (it's so fast!). I'll definitely be continue to learn Stitch and adding it to my design toolbelt. If you're interested in checking out Hireable (https://joinhireable.com), I've set up a beta code for 100 people, code: STITCH. This let's you add your own Gemini or other model API keys to use it. Sorry, I'm still working things out and I think I'd literally go bankrupt otherwise. Thanks for taking the time to read this and consider my submission.

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Cover image for what if I made a

what if I made a cute lil frog world? I've stayed up way too late the last few nights trying to answer this question ha. I've been spending the past month or so in my free time building a writing app using Figma Make, and have been loving the process, but wanted to go in a different direction for this contest. I didn't set out to build a game using for the FigmaMakeathon (I just wanted to make some tiny little frogs)...but here we are. Welcome to the tiny whimsical world of Frogleg's Pond. Double-click a frog to control it, make ripples in the pond, explore the world, eat bugs and live your best frog life.

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Laura Kate Womack

Chattanooga, USA

User generated content creator

User generated content creator

Cover image for Cutting Board

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Cover image for Bubble Skincare

Bubble Skincare

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Cover image for Amazon Tumblers

Amazon Tumblers

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Chattanooga, USA

Salesforce Administrator | Virtual Assistant | Admin

Salesforce Administrator | Virtual Assistant | Admin

Cover image for RFP Dashboard

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Cover image for Bundle Opportunity Dashboard

Bundle Opportunity Dashboard

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Cover image for RevOps Metrics Dashboard

RevOps Metrics Dashboard

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Chattanooga, USA

Purpose-Driven Graphic and UX Designer

Purpose-Driven Graphic and UX Designer

Cover image for Georgia McCrea - Re-Stitch - Textile Recycling

Georgia McCrea - Re-Stitch - Textile Recycling

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Cover image for Georgia McCrea - DEALMAX - Event Graphics Animation

Georgia McCrea - DEALMAX - Event Graphics Animation

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Cover image for Georgia McCrea - 36 Days of Type

Georgia McCrea - 36 Days of Type

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Chattanooga, USA

Merging provocative art & commercial photography

Merging provocative art & commercial photography

Cover image for Jolie Shower Head - UGC How-To Video

Jolie Shower Head - UGC How-To Video

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Cover image for Esme: Seaweed Underwear Launch - Wheat Paste Posters

Esme: Seaweed Underwear Launch - Wheat Paste Posters

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Nina Marinaro Brand Shoot

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Experienced Content Creator & Photographer

Experienced Content Creator & Photographer

Cover image for Kaffe Products: Unboxing

Kaffe Products: Unboxing

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Cover image for UGC Product Photography

UGC Product Photography

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Cover image for UGC video for DefineMe

UGC video for DefineMe

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