I solve business problems through design that actually works
I solve business problems through design that actually works
Webflow Websites for SaaS & Service Brands
Webflow Websites for SaaS & Service Brands
Email Marketing & Editorial Strategy for Expert Founders
Email Marketing & Editorial Strategy for Expert Founders
Social Media Manager & Content Strategist
I'm working on creating a custom full CRM and Marketing Management Dashboard app where businesses can strategize, save content and manage as much marketing information as possible organized in a very simple way. This is the basic layout. I'm building it with Base44 and I'll be happy to keep reporting the progress as I go!
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Social Media Strategy & Management
Who is Aryam Abreu Delgado? 🏡
Aryam Abreu Delgado (@aryamabreud) is a licensed real estate agent with Keller Williams Realty based in Winter Park, Florida, serving the greater Orlando area. Specializing in helping first-time buyers navigate the homebuying process with confidence, Aryam brings a bilingual, client-first approach to one of the most important financial decisions of his clients' lives.
When I came on board in early March 2026, Aryam had no social media presence at all — I built his Instagram, Facebook, and additional platform accounts from the ground up.
My Role 📲
Set up and launched all social media accounts from zero
Developed a bilingual (English a:nd Spanish) content strategy targeting first-time homebuyers across the greater Orlando market
Built and managed the full content calendar across Instagram and Facebook
Produced all content assets independently: static posts, educational carousels, and Reels
Wrote all copy, hooks, and captions in both English and Spanish tailored to a B2C real estate audience
Created educational first-time buyer content to position Aryam as a trusted local market expert
Monitored performance weekly and refined strategy based on engagement and reach data
Aligned content with both brand awareness and lead generation goals
Results ⭐️
In the first month:
Built a fully active, publishing social media presence across platforms from absolute zero
Grew Facebook to 66 followers organically in the first month
Grew Instagram to 14 followers with consistent educational content
Fast forward 2.5 months:
Grew Instagram from 0 to 39 followers
Grew Facebook from 0 to 78 followers
Achieved Instagram engagement rate of 25.65% (vs. 1–5% industry average for real estate)
Achieved Facebook engagement rate of 22.4%
Top-performing Reel reached 240 organic accounts
Generated 160 Facebook interactions in a single day
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Social Media Marketing Strategy and Management
Who is DIY Custom Closet? 🏠
DIY Custom Closet (@diycustomcloset) is a B2C home organization brand that empowers homeowners to design and build their own custom closets at a fraction of the cost of traditional installation. The brand merges a hands-on DIY spirit with pro-grade components — helping everyday people turn cluttered spaces into their dream closets without hiring a contractor.
When I came on board in mid-March 2026, the brand had 14 Instagram followers and 12 Facebook followers — and virtually no social media presence, content strategy, or posting cadence in place.
My Role 📲
Built the full social media strategy from the ground up across Instagram and Facebook
Developed and managed a structured content calendar and consistent posting schedule
Produced all content assets independently: static posts, educational carousels, and Reels
Wrote all copy — hooks, captions, and CTAs — tailored to a B2C home organization and DIY audience
Identified and applied platform best practices for short-form video (Reels) to maximize organic reach
Launched and managed paid Facebook ad campaigns beginning late April to accelerate audience growth
Monitored weekly performance and delivered monthly analytics breakdowns with actionable recommendations
Continuously refined content strategy based on engagement data, reach trends, and top-performing formats
Results ⭐️
In the first month:
Gained 2x more new followers than in the previous 3 months combined
Generated 4x more interactions than the prior month
Doubled the engagement rate by optimizing content format and posting cadence
Established the brand's first consistent social media presence from zero
From launch to today (10 weeks of management):
Results ⭐️
In the first month:
2x more new followers than in the previous 3 months combined
4x the number of interactions than the previous month
Doubled the engagement rate
Fast forward 10 weeks:
Grew Instagram followers from 14 to 54
Grew Facebook followers from 12 to 156
Expanded combined audience from 26 to 210 followers
Instagram engagement rate of 26.1% far exceeds the home & lifestyle industry average of 3–5%, reflecting a highly engaged audience built through strategic, niche-specific content
Top-performing Reel reached 217 organic accounts in a single day — without any paid promotion
Facebook paid campaigns launched in late April drove the account from ~20 to 156 followers in under 3 weeks, demonstrating strong ad-to-follow conversion
Content mix spans static posts, multi-slide educational carousels, and short-form Reels — all produced independently from concept to publish
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NoCode Expert: Bubble & Web3 App Solutions 🚀
NoCode Expert: Bubble & Web3 App Solutions 🚀
AI-powered Fashion Business Plan tool for fashion entreprenuers
For one of our clients, Vibe Consulting, we recently launched an amazing ai-powered fashion business planning tool.
Using voice inputs, the fashion entrepreneur can quickly and easily put together: Executive Summary, Team Profile, Market Research, Strategic Goals, Product Plan, Marketing Plan, Operations Plan and Financials.
All exportable into a beautiful PDF with the click of a button.
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Fractional Product Strategy for Fintech, AI & Platform Teams
Fractional Product Strategy for Fintech, AI & Platform Teams
Content Producer & Marketing | Video, Social, Landing Pages
- $1k+
- Earned
- 5
- Followers
Content Producer & Marketing | Video, Social, Landing Pages
This is a showreel from an 8 month project where I was a one-man-crew for filming and editing a documentary of regenerative farms in the USA for a non-profit media brand. Consisting of sit down interviews filmed podcast style, and walk through tours where farmers and ranchers shared stories, their ideology of farming in USA, and the complex life of what it takes to succeed.
The goal was to create both long form and short form content that was shared across all media platforms in order to gain as much awareness on our current food system in the sustainable and humane farming space.
Below are some of my favorite spots that we visited, including Will Harris who has been featured on the JRE on two separate occasions, talking open and honestly while showing us his beautiful properties.
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This is a holistic skin care and wellness brand that has a large presence online (instagram) and in the ecommerce space and their goal now is to grow their presence on youtube with lifestyle vlogs, cooking, and other wellness practices. My goal is to help them craft stories that align with their values and most importantly what their brand represents.
Starting with a ‘cooking at home’ series and later leaning more into holistic health practices, getting both husband and wife involved in a youtube series has helped to better round out the brand’s image.
Attached is a short bit from their new youtube series
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A showreel of social media content I created for a luxury olive oil brand during its initial months of growth on the market. The brand's main needs was content that did not rely on the owner / founder of UGC creators, so the focus was on building an engaging, ad ready presence entirely through faceless content curated for social media platforms. Each reel balanced a conversion driven ad performance with a polish & elegant aesthetic. Helping introduce the brand to a new audience and driving sales & traffic to the website and IG page.
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